|
How To Save
BIG In Your Online Business
©2005 by Willie
Crawford
When you're first starting an
online business, it can be a
struggle finding the money to invest in the
things that will
grow your business most. Only later do you
discover things
all the guru's know that could have saved you a
small fortune.
Here are a few things that will help you save on
Internet
marketing business necessities.
In order to be in business on the Internet you
DO need a
website. Hosting that website doesn't need to
cost you an
arm and a leg. Here are two ways to save:
1) Don't register your domain through your web
host. Instead
go to a discount registrar. Your web host will
charge you up
to $40 or more (per year) just to conveniently
handle your
domain name registration. You can register or
renew your
domain name yourself for as little as $8 per
year. I've set
up a service for my subscribers and clients to
do just that at:
http://WillieCrawford.com/domains/
How am I able to offer you such a bargain? I
have a domain name
reseller account at Wild West Domains. For
around $100 per
year, practically anyone can become a domain
name reseller.
You are charged a wholesale price for domain
name registrations
(and other services offered on my site above).
You decide how
much you want to mark up your prices above that.
I have
practically no markup because I enjoy helping
beginners get off
to a good start. I know that you'll be back for
other products
and services that I offer - after you're a big
success :-)
Click Here to Start.
2) Consider getting a web hosting account here:
http://www.profitautomation.com/app/adtrack.asp?AdID=119107
I have an account that lets me host up to 50 domains for
only
$109 per month. That equates to about $2 per domain, per
month.
The $109 package that I have gives me 4400 meg of disk space
and
100 gigabytes of monthly bandwidth to spread among my 50
domains
in that account any way that I want to.
The account above is intended for people who want to open
their
own web-hosting business. Basically, you can get one of
these
accounts and then charge your online or local customers
whatever
price you choose. Find 50 local customers and charge them
$100
each and you've just turned $109 into $5000. That's a nice
monthly revenue stream and it's also in-line with what
offline
businesses expect to pay.
The above account isn't for everyone. It doesn't come with a
lot
of free tech support. You have to go through some online
tutorials and then you're the tech support. If you need
help,
you can get it through an online forum or through a trouble
ticket
system (where you pay by the minute). When one of your
customers
needs help, their trouble tickets go to you. If you pass
them
along to the parent company, you are billed by the minute.
I use the above account to host many of my own domains. I
have
numerous very simple sites that are only a few pages. Some
are
only a one-page sales letter. I save a bundle by paying only
$2
per month to host these. When you're paying only $2 per
month for
hosting you don't need to make a lot of sale for a site to
be
profitable.
Another necessity is basic Internet access. For that I use
my
local cable company but I also have a backup dialup
connection.
That account, which offer decent service cost me less than
$10
per month. Because I transfer many 30 meg or larger files
back
and forth regularly, this account probably isn’t robust
enough
to be my primary. However, my local cable company does
sometimes
have outages for various reasons. That's when I use this
dialup
account most. I also use it sometimes while I'm traveling.
You
can checkout the company I use at:
http://47928.yourdialupservice.com/
They offer thousands of local access numbers in the U.S. and
Canada.
I have not located a comparable resource for outside the
U.S. and
Canada, but will pass it along when I do.
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
Another way to save big is to get your own
merchant account.
When you use Paypal or Clickbank, your initial
investment may be
less. However you pay much higher processing fees, and
your less
professional appearance DOES cost you sales. Savvy
customers who
understand Clickbank and Paypal will recognize that
you're not
processing enough volume to consider a merchant account
worthwhile. They may consider you an amateur that they
don't want
to risk major purchases with.
I'm not saying that you shouldn't use Paypal or
Clickbank when
you first start out and you're not confident that your
product
will even sell. I AM saying that "when you're ready to
run with
the big dogs, you need to look like one of them." Top
marketers
that I know who are processing tens of thousands, and
even
hundreds of thousands of dollars per month in credit
card
transactions use: http://WarriorProcessing.com Take a
look at
the site and you'll see why it's who we use.
As you get your online business rolling, the other thing
you'll
need is traffic. When you first get started, the fastest
way to
get it is from the pay-per-clicks. I use Google AdWords
to drive
initial traffic to all of my sites when I need that
traffic fast.
That allows me to quickly get enough traffic to test and
improve
my conversion rate. None of the other pay-per-clicks
usually
deliver the volume of traffic that I want quickly
enough.
After I refine things using Google AdWords, I do set up
accounts
at some of the other pay-per-clicks. I use Google
AdWords at
first because I place a very high value on my time and I
don't
want to spend months just getting enough traffic to
refine the
sales process on a single site.
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
Unless you have lots of free time, I wouldn't
waste time on any
other traffic source initially EXCEPT for the
one I am using
right here. Writing and submitting articles to
ezines and article
directories has proven the single best source of
free traffic for
me. It works so well that I've written over 300
articles on
various aspect of Internet marketing. To prove
that this works,
just enter my name at any search engine. You'll
see millions of
returns and most of them are simply from my
article writing
activities.
The other thing that will save you time is
studying and
practicing copywriting. Minor improvement in
your web copy can
easily increase your conversion rate by 100
times. Not learning
copywriting is practicing false economy for most
of us. If only
1 out of every 200 visitors to your site buys
and just by
changing a headline you can change that to 1 in
20, that shows
just how important copywriting is. There have
been countless
documented cases of people getting improvements
this dramatic
from minor but important improvement in their
web copy.
To learn copywriting, I went through and highly
recommend Yanik
Silver's Ultimate At-Home Internet Copywriting
Workshop. This
will be your largest initial expense, but it's a
necessary one.
Words sell, and if you're not willing to learn
to use words
properly in your marketing, then you probably
shouldn't waste
time setting up a website.
You can get all of the details on this course
at:
http://www.ultimateonlinecopymanual.com
We've just gone over a number of way that you
can dramatically
cut the expenses associate with operating your
online business.
I'm willing to bet that I've just told you
things that NO ONE
else has told you. They aren't all trying to
take advantage of
you. However, they are hoping that out of
ignorance you'll spend
more on the same items through them. Save that
money and plow it
back into growing your business.
ABOUT THE AUTHOR:
This article is excerpted from Willie Crawford's
Revised, Free
20-lesson Internet Business Success Course. To sign up for the
entire course today, simply visit:
http://WillieCrawford.com |
|
Adlandpro
Toolbar gives you instant access to your
Free Email Account, Free Website, submission to
over 8,900 sites, learning tools, free discussion
list on marketing and promotion with 26,000
subscribers, Free 5 day Website Success course by
email, plus instant search. Click
Here. |
|