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10 Factors That Make People Buy Online ©2005 by
William Nabaza
Most of the
people who visit your site will still find the
idea of ordering online unusual. So your site
needs to inspire visitors with confidence. It
should say that yours is the kind of company
that does things right, and that if they order
something from you, it will be a good
experience.
I hope everyone will be challenged to make their
site an e-commerce site. If you want to start
accepting credit cards on your site but don't
want to pay monthly bills and high set-up fees,
please email me at subscribe@weblord2000.com and
I'll be glad to be of service to you.
I've gathered 10 factors that will turn visitors
into profits.
1. Work works.
I think hard work is the secret to succeeding in almost
anything especially on the web.
The web levels the corporate playing field. A high school
student is bound to make a better web site than a large
industrial company. On the web, how big you are matters less
than how hard you work.
Large corporations need a large amount of investment to stay
on the web but if you are willing to work hard, you don't
need a lot of money to get started.
2. Choose the right niche.
As a general rule, whatever sells in print catalog will also
sell on the internet. If the customer has to see something
before buying it, then you probably can't sell it in a print
catalog or online. Otherwise, you should be able to sell
almost anything.
Someone who works with computers is almost certain to have
web access, so anything computer-related is likely to do
comparatively well. And Internet users are richer and better
educated than the population as a whole, so luxury items may
do well.
More important than the type of products you sell is the
size of the niche you choose. In the physical world, niches
are based on geography. I often buy food at the corner store
near my house. Despite the small selection and high prices.
So in the physical world, proximity is king.
It's different on the Internet, geography is almost
irrelevant on it. Niches on the Internet are based on what
you sell, not where you are. So the key here is to choose a
niche small enough that you can dominate it. Small
manufacturers may be the biggest internet winners because
they can dominate a niche.
Click Here to Start.
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3. High Production Values.
In a print catalog, "production values" refers to the quality of the paper
and printing process used. High production values convince consumers to buy
in print catalogs so goes on the web. Consumers will not buy from an
amateurish web site.
If your company is unable to put up a good professional web site, then it
seems natural to assume that your company cannot deliver good products or
services.
4. Make your site easy.
If you want people who visit your site to order online, don't put any
obstacles in their way. Whatever you do, don't force visitors to register.
Most major sites have learned not to require registration. Place your
navigation system somewhere on top or on the left side constantly displaying
on your site. Make it easy for all kinds of people (both laymen and
technically inclined) to find their way on your site. You might was well
include a search engine of some sort to your products database. A small
button leading to the home page would add to the friendliness of your site.
5. Be real.
Don't play hide-and-seek from your visitors. Include your name, phone
number, email address and street address to show that you are a real person
with real products and services to sell.
Some marks of a fly-by-night company is it doesn't have any labels. Show
your visitors that you care by including your contact number and the time
you wish to be called. Remember, anything you do to show that you are real
will help increase orders.
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6. Emphasize service.
You have to (many times) reassure your visitors
that you are determined to provide great
customer service. Tell it straight on your site
by simply placing a text that says: "We
guarantee that you will be satisfied with our
products and services or we will refund your
money with no questions asked." Your site should
offer secure online ordering.
When a customer does send you email, respond
promptly, customers who have taken the time to
send you email are like gold so treat them like
one. You have to reply eventually, so why not do
it right away?
7. Promote your site.
Having a great web site is not enough, you also need to let
the people know it. For a starter, try submitting your site
to seven famous search engines: AltaVista, Excite, Web
Crawler, InfoSeek, Lycos, Hotbot and Yahoo.
Capitalize on a few keywords at first and then increase it.
Reciprocal links are also a good traffic booster. If you
have to place a link to your site, request that the other
party link to you as well. Link to the same category and
turn them into a coo-peting site (cooperate + competition)
if you know what I mean!
Target banner ads are a big plus too.
8. Capitalize on sales not on hits.
You might boastfully say that I got half a million hits a
day but the question is how many are turned into sales?
Imagine seeing a "sales counter" on a site instead of a "hit
counter."
Ordering online is quite an adventure for most of us and
people love to tell such stories to their friends. They
could be the most valuable free ad for you. Online shopping
is still in its infancy that web users haven't yet found
their regular web stores. This is good news for all of us
that it means that there are still rooms for us in a list of
regular online stores.
For example, I have dedicated a section called "Market
Place" just for this one and I made sure people will not
leave my site empty-handed.
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9. Change your site.
Regular change in a web site is one way of
telling that your web site is inhabited.
Frequently changing sites means it's expensive
and caters to "expensive" visitors. For example,
major online stores are expensive because the
site is maintained by web consultants who charge
by the hour.
Fortunately, there are tools to make life on the
web easier.
One easy (lazy) way to make your site "look"
constantly updated is to list featured items on
the front page and rotate them every few days.
Implementing a weekly or monthly them will also
do the trick.
10. Think Globally.
There's no shortage of marketable consumers on the web for
our prospects is the entire world.
ABOUT THE AUTHOR:
Nabaza.com provides solutions to everyday
webmastery task like search engine submissions, internet promotion, and
sticking your visitors to your site. Become a member now for as low as
U.S. $100.00 a year.
Nabaza.com specializes in building, designing, implementing, managing
and maintaining corporate websites to boost sales of your company. Email
william@nabaza.com for information on functional, dynamic
webpage designing with affordable packages. Subscribe for free!
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