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Things You
Already Know But Aren't Doing
©2005 by
Willie Crawford
At a recent seminar, one of the attendees
reminded me of
why most seasoned Internet marketers are not more
successful.
This seminar attendee and I were sitting at a table in the
hotel's lounge with several other guests and speakers. He
began
to enumerate all of the things that he had done the first
NIGHT
of the seminar. He'd gone back to his room, and, in the
middle
of the night, implemented three proven techniques that
speakers
had shared on the first day.
I wanted to yell "YES!" He'd discovered the golden "keys to
the
kingdom." He understood that nothing happens until you take
massive action. He was one of those rare individuals that
doesn't over-analyze but just DOES the things he understands
he
needs to do.
As I sat there at the table, I wanted to grab the others,
shake
them, and ask, "Why didn't you guys do the same thing last
night?"
By the time you've been in Internet marketing for a year or
so,
if you've studied everything you could get your hands on,
you
"know" all that you need to know to be successful online.
Then
it's just a matter of DOING it.
Here's a list of thing you probably already know but aren't
acting upon:
Click Here to Start.
1) Follow-up Is The Key. We all know
that most customers
won't buy on the first contact. You need to capture
their
contact information and follow-up. Many Internet
marketers
have this part down, BUT they stop after only 5-7
follow-ups.
You need to follow-up FOREVER. Make sure that you have
at-least 15-20 follow-up messages in your autoresponder
sequence. You need to be there when your prospect is
ready to
buy. If they are no longer interested, they will
unsubscribe.
2) Procrastination Kills Most Projects. You don't have
to
do things perfectly the first time, you just need to get
started. You can always refine and revise things later.
Your perspective customers/subscribers/clients can't buy
from
you until you present your offerings to them. Get over
the
perfectionism, and get it "out there!" Get over your
fear of
making mistakes by MAKING a few and seeing that it won't
kill you.
In-fact, there's a very good chance that your mistakes
won't even
be noticed :-)
3) Test And Track Everything. If you are not constantly
trying to improve your results, they won't improve. If
you're
not tracking the results of what you're "testing" then
you don't
know what's working. Don't just talk about testing and
tracking
- do it. Then, stop doing the things that don't produce
results
and keep doing those that do.
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doing are not
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4) Practice Your Copywriting. It's the words on your
webpages,
in your ezines, and in your emails, that sell. The only way
to
get better at writing more convincing copy is to study what
others
have written and practice. Over time, if you really
practice, you
get better. Your nervous system becomes conditioned to write
better
copy with much less effort.
Build a swipe file of proven, effective copy. Model and
"rip-off"
elements from stuff in your swipe files. Get a huge
head-start in
this area by grabbing Yanik Silver's complete copywriting
course
at:
http://www.ultimateonlinecopymanual.com
It's what I use - EVERYDAY!
5) FOCUS For Greater Results. Decide on an objective, lay
out
the steps to reach that objective, and then force yourself
to
ignore most other things. Learn to shut out distractions and
take
projects through to completion. Stop worrying that you may
miss
something. You're not likely to miss anything REALLY
important.
If necessary, set aside specific times to read email, answer
the phones, even to walk the dog. During the times you've
set
aside to get a given project done, just focus on that
project,
and you'll get it done.
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Also, force yourself to spend less time doing
non-productive
things such as watching television, or reading questionable
opinions on discussion forums. When you do watch television,
study how they use marketing. When you do visit discussion
forums, look for commonly discussed problems that might
suggest
a new product to you.
Repeatedly ask yourself during the day, "Am I just
procrastinating?" This will bring you back into focus.
Force yourself to do just the five things above (that you
already
KNOW that you should be doing) and your results will shock
you.
After you've actually made these five things HABITS then you
can
focus on implementing other, new, more-productive habits.
Form
the new habits one at a time, but start today. NO, start
now!
ABOUT THE AUTHOR:
Willie Crawford has taught PROVEN Internet
marketing techniques
to thousands of successful Internet entrepreneurs since late-1996.
Grab a free copy of his comprehensive, 20-Lesson Internet
Marketing Success Course now at:
http://WillieCrawford.com
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