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Are You A Copycat With Your Business?
©2005 by
Alan Cheng
I guess the majority of people
reading this article will be
looking for tips on how to be original with their home
business.
I'm so sorry to disappoint the Smart Alec out there because
I'm going to tell you to do the opposite. Everyone thinks
they
have to be original to succeed with their business. Well let
me
tell you that you don't.
Reinventing the wheel and coming up with something original
will
waste a lot of your valuable time. Some may hit the jackpot
with
their ideas but the majority fails and start all over again.
What you should learn to do is to think of a profitable
business
you like and then find ways to improve it. This is the key
to
making a living with a home business.
This applies to everything in business. Whether it is
adverts,
products, concepts, tools used etc...
Click Here to Start.
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Edward's General Info |
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Lisa And Myself
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84 Friends
Member since 8/9/2005 |
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Let's discuss advertisement.
How do you write your
advertisements? Think of an idea from scratch? What you
should
do is copy other people's work.
We see a lot of adverts in magazines, newspapers and
classifieds. Some adverts appear every week over a long
period
of time. These ads are successful and you should take note
of
them and use it when appropriate. Use a notepad and continue
to
write down all ads which you like. When the situation
requires
choose one of the many ads you have written down and improve
it.
For example "The leather chair designed for the hardworking
Dad"
can be changed to "The classy sunglasses designed for the
fashionable father". Get the idea? The notes you keep for
ads
will be valuable to you and can give you inspiration in
times
of dumbness. This is called a Swipe File. All good
copywriters
have their own Swipe Files.
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Other business' tools or
systems should also be copied and used
to improve your own business. For example you see online
businesses use Paypal and other Credit Card merchants at
the
same time - copy them. Some use certain autoresponders to
automate their businesses - copy them.
The rule is, copy other businesses' way of doing business
and
see if their success rubs off on you. This is how I do
business.
Copy from the best because what they are doing is working
for
them.
Nowadays you see that a lot of web sales pages omit the
graphic
header at the top. The reason was because it improves
conversion rates as the headline is what attracts the user
to read
on and not the graphic header. Additionally, because there
are
no graphics the web page loads more quickly so less chance
of
dial up users getting frustrated with waiting.
The person who announced this testing to the public got a
lot of
respect for this finding. And guess what? The majority of
well
known marketers copied this approach. If well-known
marketers
unashamedly copy other people's ideas, shouldn't you start
doing
the same and earn more money. Follow the proven way of
success instead of re-inventing the wheel. Modify it
slightly to
adjust to your own business model.
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This is the same approach I
take for my own online business
which you can check out at my resource box at the bottom of
this article. I basically think of other people's
businesses,
copy them and modify it so that it becomes my own thing.
You will be amazed at the amount of ideas you'll get during
this
copying process.
Let's take an ebook on ezines for example. A lot of people
sell
this type of information product because the market is quite
big for it. What you can do is choose 2 or more of these
type
of ebooks you like, combine the good stuff and then improve
it by adding your own ideas. You could offer an additional
report on "Effective Ezines To Advertise In" as a bonus for
example. The possibilities are limitless.
Successful people copy of other people and apply it in their
own business - why shouldn't you? You are following a path
which
others have proven for you. Why blindly find your own way?
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