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Never Throw Business
Away
©2006 by Debbie Allen
While writing my book, Confessions of Shameless
Internet
Promoters, I contacted dozens of Internet marketing experts
from
around the world. During just one hour via e-mail I had
written
to and received e-mails from all over the US, Canada,
Mexico, the
UK and Australia. That is five countries around the globe in
just ONE HOUR. The power and the access to the world is now
available to all of us at lightening speed.
Here’s an example of how the amazing power of the Internet
can
find endless opportunities:
A year ago I had a client in Australia that was in search of
another
speaker like myself who is an expert in marketing and
retail, but that
lived in Australia.
Since I live in Phoenix, Arizona US, I did not know a soul
in
Australia, much less a great speaker in the same niche
market and
the same topic of expertise my client was looking for. But,
following my motto to “Never Throw Business Away”, I set out
to
find my Australian client a dynamic expert that lived in her
country.
First I did a search on Yahoo – Australia. Since my site
comes
up very high on the search engines and directories when
typing in
the keywords retail speaker, I was surprised that another
speaker
appeared first on the list. John Stanley – who is this John
Stanley I thought. I clicked onto his site and viewed it in
great
detail. I had discovered that I had some tough competition
on the
other side of the world. Not only was John an expert in
retail,
he was the perfect fit for my client. So I sent him an email
with
the client’s contact information. Now you may be thinking,
why
would you send your client to your competition?
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When I sent my newfound competitor, John Stanley my
clients
contact information, I never knew if I would her back from
him or
not. And I did not know that he would want to reach out
instantly and help me back. At the time I was just helping a
client in need. But, John returned with an email to me
within 24
hours. John thanked me for the referral and mentioned that
he
would be in Arizona, just 20 minutes from my home in two
weeks.
He said he would give me a call when he arrived. Now what
are the
chances of this happening with someone I just met via the
Internet from the other side of the world?
A couple of weeks went by and the phone call came. John was
in
town and wanted me to stop by where he was presenting to
meet
and chat up a bit.
We chatted up a bit all right – two hours later of not stop
chatting we had discovered more and more ways to refer one
another. During our conversation, John told me he had to
confess
to something that he could not tell me via email or by
phone.
“Just two days before I got your email, I did a search on
Yahoo
and found Debbie Allen. I thought, who is this Debbie Allen
and
why am I not coming up first on the search engines under
retail
speaker? So I went onto your site and discovered your
expertise. I thought, this lady is some tough competition on
the
other side of the world. They I printed out a couple pages
from
your Web site. Those pages were sitting on my desk when I
got
your email!”
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Wow! Makes the hair on your arms stand up, doesn’t it?
What are
the chances? The chances my friends, for this type of
opportunity to happen to you, are endless now with the World
Wide
Web. Oh yes, and if that is not enough to convince you to do
more marketing via email and passing on referrals to your
competitors, let me share with you what happened with those
referral leads.
John and I have shared many contacts and created business
opportunities in many countries including the US, Australia,
New
Zealand, Canada, Singapore, UK and Africa. We have even
presented together on the same platform in England and were
dubbed the “The Ginger Rogers & Fred Astaire Of The Speaking
Business”. In addition, John has become one of my most
successful
distributors and resellers of my books in his part of the
world.
DON’T EVER THROW BUSINESS AWAY AGAIN! Seek out, connect and
refer
your clients to another expert if you can’t take the
business for
some reason. Become the resource for referrals and
connections –
the Internet Rolodex. When passing business along make sure
that
you keep yourself in the referral loop. Send an email
introduction to your client with a copy to the person you
are
referring so that they can see the contact was made. Pass on
all
the contact information for the referral. Then wait for it
to
come back around to you with TONS of personalized referrals
and
increased business.
ABOUT THE AUTHOR:
Debbie Allen is one of the world’s top sales and
marketing
experts. As an international speaker she has presented to
thousands of people in nine countries around the world. She is
the author of the best seller, Confessions of Shameless Self
Promoters. Download a free chapter and sign up for her free
newsletters on shameless marketing at http://www.DebbieAllen.com
Contact Debbie directly to learn more about her dynamic keynote
presentations at 800-359-4544. |
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