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Lessons to Learn in
Business
Copyright 2007 by Debbie Solomon
It does not matter whether you have been in the
marketing business for 1 week or 10 years. The constant
changes on the internet makes it possible for people
like us to continually learn new ways of marketing our
business. Any one who claims they know all there is to
know on the internet is sadly mistaken and aiming for
DOOM. No one knows it all. There are too many changes
taking place. We all need to keep an open mind and be
willing to accept ideas and assistance.
We all have ONE goal, to SUCCEED in our business. I have
learned many lessons in my experience in marketing on
the internet, and I would like to share it with all of
you:
Click Here to Start.
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LESSON #1:Search Engines
Search Engines are a necessity in
business. However, it takes a lot of time and effort to
continually being ranked near the top. If you are not in
the first 10 pages of a search engine, you will not be
noticed. Take one day a week just to submit to your
search engines. Have as many doorway pages as possible
in order to increase exposure rate on the Search
Engines. The most important lesson, however, is, DO NOT
depend on Search Engines, they are NOT your bread and
butter of Internet Marketing. It is ONLY part of your
marketing strategy.
LESSON #2: Your Own Domain
I never realized the importance of
having your own domain until I got one for our business.
My partner kept telling me that we need to get one, and
I just kept telling her to hold off, it is not that
important. Well, we finally got our domain, and the
small investment that we put toward it has paid off
unbelievably. I now feel like I have a place on the
internet. I have a NAME and an IDENTITY. Having a domain
shows professionalism and consistency in your business.
You have so much more available to you in your marketing
potential when you make the right move and get your own
domain. When people see you have your own domain they
know your business is a success. Using these FREE Web
Sites, make people wonder; how successful can they be if
they don't have their own domain? Be a true professional
and make sure you have your own domain. You will be one
step closer to having a successful business.
LESSON #3: Merchant Accounts
This is the MOST important lesson I have
learned in my marketing experience. I started my
business with a form sheet for Online Checking. I
thought that was all I would need. I figured once I
started making my fortune, then I would get my Merchant
Account. Well, the money trickled in some, but I was
going nowhere fast. I took the chance and got the
merchant account. My business picked up 100% within 2
weeks. 85% of all my sales is in credit cards. That is
an amazing difference. I would not have a successful
business today without being able to accept credit
cards.
These LESSONS are just a few examples I have
learned in my experience of marketing on the internet. If
you want to succeed, you need to take a chance and invest a
little to gain a lot. NOTHING worth while is for FREE. Take
these Lessons into consideration and increase your marketing
potential a little at a time by taking advice of others who
are succeeding in the Marketing World. With a lot of work,
effort and dedication, with an open mind and willingness to
accept help, you will SUCCEED.
One of the biggest problems we face on the internet when
marketing is finding the best source of advertising and
generating HITS to your site. Not only HITS alone, but
sales.
ADVERTISING
When I first started advertising on the internet, I spent
numerous hours a day placing ADS at FREE Sites. I guess it
is obvious that I wasted valuable time. I added my site to
classifieds with 1000's of others hoping people would see
mine before anyone else's. I lived in illusion and quickly
found out it was not the answer. I shortly learned that I
needed to try out the waters, do all kinds of advertising
like; Newsgroups, Ezines, low-cost paid ADS, like in AOL and
Excite. I write Articles and Publish an Ezine. And I always
keep in mind, that I am also a consumer and need to see my
site from a consumers point of VIEW. It has helped me a
great deal. I am constantly trying various ways of
advertising and with each source I use a different AD so I
can track where most traffic is coming from. My personal
favorites are the EZINES and also the Newsgroups. They are
easy to use and very profitable.
EMAIL
Spamming is a very touchy situation. A friendly email can
turn out to be a fury fight. A lot of people don't even read
an email and will reply screaming in your face about
spamming. I used to get so upset about this. But I have
learned my lesson well. Let me put it to you this way, I
find my targeted market, which in my case, are people who
already have their own business, and I send them an
invitation to visit my site to research FREE Reports and
Articles that will help them in increase their business
potential. I am NOT selling anything, and I am NOT
soliciting. WHY? Because I always have a way for these
people to be removed from my list. This is assistance for
Business Entrepreneurs, and I am not trying to sell
anything. This is one way I Network my business. Yes, I
still get a few nasty emails sent back to me and I remove
them promptly, but these people are just refusing FREE help.
WEB SITE
Now that we know how important a Domain Name is, we also
have to realize how important the contents and view of your
Web Site is. One thing I cannot stand in web sites is BRIGHT
colors and neon signs. I can tell you for a fact that the
majority of people looking at sites will tell you the same
thing. KEEP IT SIMPLE! Use Warm Colors; black is the most
common or a smooth green or browns and beiges. A nice
textured background with some subtle graphics will be the
best thing you could do for your web site. Just recently I
was looking for some helpful tips on Logo's, and I was at
the Search Engines. If I entered a site where the
colors were bright, I exited right away. If I entered a site
that was confusing with tons of information on the first
page, I exited. I like an easy to navigate page. A nice
description, with a way to get the information I need. My
lesson is that TOO much information at once is NOT a good
thing. Have your main web page as a navigation guide for
people, with a brief description of your site. People will
find it a lot easier and will with no doubt bookmark your
site for future reference.
I am sure with all the lessons to be learned on the
internet, it will take a book to show you all of them. These
are very important aspects to learn. We are all here for one
reason only, to make a success of our business. Take these
lessons into account and please email me for any further
guidance at:
sales@marketingtrendz.com
ABOUT THE AUTHOR:
======================================
Author: Debbie Solomon
Debbie is the Creator of The HomeSource Arena,
which is The Leading Source in Certified Home Employment,
and owner of The Online Exchange Ezine, a Top Rated,
world renowned Ezine. The only Ezine that will give you
FREE Access into an Exclusive Members Only Club, just
for subscribing for FREE to The OnLine Exchange Ezine.
Please visit her site at:
http://www.marketingtrendz.com
editor@marketingtrendz.com
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