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The Big Affiliate Lie
Copyright 2007 by John Farina
Top affiliate marketing experts tell you that only 1 out
of 100 affiliates ever really do anything with the
business. Yet, they tell everyone how much money they
can make as an affiliate! Do you see a problem here?
Having a 1% chance of success is not the kind of
business I want to start. That's even worse than the
average retail business...No thanks. It's a good thing
you don't have to accept those odds.
Those odds are for the average "Joe." Let me tell you
how the average Joe markets the affiliate
program...including their thought process.
They see an affiliate program paying 50% commission and
their mind jumps to attention. They can make $50 off
every $100 sale...They don't have to write any ads...and
all they have to do is follow the step-by-step system
already laid out for them.
In other words, they don't even have to think either!
They jump at the chance and sign up for Free.
Click Here to Start.
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My
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511 Friends
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since 1/10/2007 |
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They get the
instructions emailed to them from the affiliate manager.
The instructions tell them to take this 5 line ad and
place it in ezines. So they say, "OK, I can afford $40
for an ad." They place the ad and one sale occurs. Good.
They at least made a $10 profit.
They say, "Hmmm, maybe that ezine wasn't that good of
one." So they place two more ads for $75 and $100. One
of these ads does well and makes 2 sales. They earned a
$25 profit (paying $75 for the ad). The second ad only
made one sale. They lost $50 on this one (since they
paid $100 for the ad). They have now made 4 sales, and
have lost a total $15.
They give up on this affiliate program in frustration.
They join another affiliate program hoping this one will
be answer. Maybe that last one just didn't sell good
enough. This new affiliate program tells you to place
"Pay-Per-Click" search engine advertising.
He says, "Yes, that's the answer. They had me placing
the wrong advertising!"
Average "Joe" now spends all day coming up with
keywords. He finds out that there aren't many 1 penny
opportunities out there anymore...and that you have to
spend 10 cents, 20 cents, or more for most of the
keywords. So he ends up paying $100 the first month for
clickthroughs and makes 3 sales.
This affiliate program pays the same commission so this
adds up to $50 in profit. The same amount of
clickthroughs occur the next month, but only 2 sales
occur. So, average Joe just breaks even this month.
So average Joe gives up on this affiliate program and
joins a new one. This time average "Joe" says, "I know
the secret now. I have to only use Free advertising." So
Joe spends 10 hours writing his first article and sends
it out to ezines.
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
One of them runs the article and 1 sale occurs. So average
"Joe" earns $50. The only problem is that this breaks down
to only $5 an hour once you count the amount of time spent
to produce this sale. Average "Joe" could have done a lot
better working overtime at their job!
So average "Joe" says forget it to the whole idea...
Let's take a look at what happened. Sometimes money would be
made. Other times money was lost. Do you notice who makes a
profit no matter what happens...and never has to risk a
penny? That's right. The affiliate manager makes money no
matter what!
The average affiliate may earn or lose money. The affiliate
manager only pays them when they generate a profit. So the
affiliate manager wins on the deal whether the advertising
system they write up for their affiliates works well or not.
The deck is stacked against the average affiliate. They only
had a 1% chance of playing this game and winning.
Let's change the odds.
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
The big myth of online affiliate
programs is that someone will "hand" you a good income. All
you have to do is sign up for Free, and it's like money in
the bank. Most people realize this, but the affiliate
program managers make it sound so easy sometimes.
The key to becoming a successful affiliate is to stack the
deck in your favor. This will shock some people, but I'll
say it anyway.
The best way to succeed in an affiliate program is NOT to
lead people to the product site. The best way isn't to build
a mini-site that leads into the product site either. Both of
those methods promote the affiliate manager...and leave you
out of the profit loop.
The best way to make money in affiliate programs is to build
an opt-in email list and then promote one affiliate product
after another to your list. The purpose of your web site is
to build a list. If you're doing anything else with it, then
you're missing out.
Focus on building your list...and then selling the products
you affiliate with. Then, you become the one in control.
It's your list. If you want to promote Suzy's product, then
you do it. If Suzy doesn't pay you well enough, then you can
promote someone else's product. You still OWN the list.
You can change income streams, but you own the RIVER.
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ATTN : Webmasters and Ezine Publishers:
Free Content for your newsletter or your website! You are
invited to use this article in your newsletter or website.
The only requirement is the inclusion of the author's bio
and link to the URL displayed.
ABOUT THE AUTHOR:
John J Farina is a successful affiliate marketer. He provides expert
reviews on which affiliate programs to join and which ones to avoid like
the plague. He shows people how to actually generate substantial income
on-line using very simple, easily modeled systems. An example of such a
system that you can study and duplicate is at:
http://www.johnnysreviewsite.com |
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