Marketing can be very
time-consuming and expensive for
solo entrepreneurs. Running a
solo practice typically means
that the owner takes on every
role in the company. In addition
to the wearing of multiple hats,
there is generally a very small
budget to work with. Cross
promotion is a great way to help
solo entrepreneurs reap huge
rewards with little to no money
out of the pocket.
Cross promotion uses a
combination of partner
visibility and word of mouth to
boost your sales, credibility
and company brand. It is working
with other business owners or
companies to draw attention to
your products and services. The
best benefit that cross
promotion offers is that every
participating party benefits.