Pick up any newspaper, drive
down any road, listen to any
radio or watch any television
and you will be exposed to some
advertising message. For until
people know about you or your
business no matter how great
your solutions (products or
services) are they will still
remain on the shelf and your
pockets will still be empty.
Advertising comes from the Latin
word "advertere" meaning "to
turn more worth." In the
traditional sense of the word,
it means "the action of calling
something to the attention of
the public." (Webster's Seventh
Collegiate Dictionary). However
this word now usually suggests a
paid marketing message.