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Vol. 4 issue #349 February 19, 2012                    



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Top 3 Common Marketing Mistakes to Avoid

By John Ray Daniels


Businesses depend largely on marketing to gain the sales and profits they desire. Without a well thought out campaign, they will likely end up at the bottom of the market. Now, that's something you don't want to happen in your business, right?

A successful marketing campaign is what will separate you from your competitions. It will help differentiate you from businesses that offer the same products or services. Big companies such as Pepsi have successfully promoted their brand and gotten most of the market share for a simple reason: they have outsmarted their rivals in their marketing campaign. If you want your business to grow, you need to create a good marketing campaign and be an effective marketer. You need to master marketing so you can easily generate leads and sales into your business.

However, marketing is not a perfect science. It's not a strategy that follows preset rules. There's no single formula that every business has to follow in order to succeed in such endeavor. The best way to master marketing is through extensive experience. There are instances though where even the most experienced marketers still commit marketing mistakes. If you are a newbie in the business industry, you might want to familiarize yourself with these mistakes to ensure you generate good return on investment the first time.


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Ordering low quality marketing materials to save money

In the hope of saving a lot of their marketing materials, a lot of businesses try to print on their own. Remember that without a good printing machine and enough skill, your materials will look flimsy and unprofessional. Printing online or through a local printer will help you ensure that your postcards, flyers, or business cards will impressive and interesting. With well printed materials, your professional image will be preserved and people will have a good perception of you and your business.


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Not having a good plan

Just because your postcard campaign did not generate immediate response doesn't mean that the campaign is ineffective. Keep in mind that direct mail takes time. You need to at least send your message seven times before your target audiences will response. It will help if you evaluate your material and your mailing list to ensure you are sending your materials to the right customers. With patience and persistence, you will surely create brand awareness and generate loyal patrons in time.



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Inconsistent brand image

When trying to establish your brand, you need to stay consistent with it all the way through. All your marketing materials should promote the same brand or philosophy and nothing more. Don't confuse your target audience with varying philosophies otherwise they will have a hard time remembering you. Online printing companies can help you convey a consistent image on your marketing materials. Ask for their assistance so you generate the best results. Also, forget about marketing to everyone. You need to carefully identify your target audience so you can successfully establish and promote your brand.

These are just three of the common marketing mistakes you need to be familiar with. If you successfully avoid them, you can surely come up with an effective campaign. It's not really difficult to market a business if you know the right strategies to take. With persistence, creativity, and professionalism, you are sure to get the return on investment that you aim for.


John Ray Daniels is a specialist of brochure printing and is also a web designer. He is knowledgeable in printing and continues to support the developments in the field to help out companies in their business marketing needs

Article Source: http://EzineArticles.com/?expert=John_Ray_Daniels

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