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What Can 12 Years of Experience Do for You?
The Adlandpro classified system is a result of 12 years of experience in Classified Advertising and serving more than 40,000 paying customers.
For many e-commerce business owners this can add a new and considerable revenue source for their business and offers the opportunity to recoup advertising money. Imagine reducing spent money promoting your business by generating revenue through owning your own classifieds site. Media advertising can be a risky investment, however if you generate revenue by having your own classifieds site you are significantly reducing the risk.
We have also set it up for individuals with or without their own website by offering the client hosted pages or Adlandpro will host it as their sub domain so you have your own unique URL. You promote your site and make sales and we do the support.
To check it out click here
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Top 10 Most Common EMarketing Mistakes
By Alan
Blume
When using eMarketing (or even
general emails to prospects),
it's better to focus on what is
likely to arrive, than on what
might look good on your computer
screen. In other words, think
about what the email will appear
as when delivered, as opposed to
the original which you perceive
was sent. Here is a list of ten
important eMarketing (or
business email) mistakes to
avoid.
1. Do not use an enhanced
email signature: If your
email signature (your name,
contact info, etc.) uses a large
font, is boldfaced, or appears
in a different color, this is
called "shouting" in email
jargon and Outlook Junk Mail
filters and corporate email
filters don't like this. Your
email is more likely going to
arrive in a spam filter or email
junk folder. This is true for
large scale eMarketing campaigns
and your individual personalized
emails.
2. Don't use an HTML email:
These days text base emails
stand a better chance at getting
past junk mail and corporate
email filters than HTML emails.
Besides, if you're using HTML,
you're more likely to take
advantage of special fonts,
invoking some of the issues
noted in rule #1.
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Click Here to Start.
Jack's
General Info |
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Gender |
male |
Location |
Hollywood,
Florida,
United
States |
Profile
Views |
5200 |
Friends
Member
Since:
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2038
Wednesday,
October
19,
2005 |
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3. Avoid
words like "free": It's one of the most
common words activating junk mail and
corporate email filtering. It's right up
there with the prescription dysfunction drug
names and other spam alert words and
phrases.
4. Don't use colored fonts: Spam
filters will sometimes filter these out
because they think it is an advertisement,
it's similar to rule #1.
5. Don't italicize, underline or use
exclamation points: Again, this is a
form of shouting.
6.
Avoid rush words or phrase: "Act now,
offer good today, respond soon, or sale ends
tomorrow" are all examples of rush words or
phrases. This is a big red flag for filters,
sounds like a sales ad and shouldn't be
used.
7.
Avoid using your personal email for business
communication: AOL, Yahoo or Gmail type
accounts can cause two issues for spam
filters. These personal email accounts are
often the source of "spammy" emails (you've
probably seen these in your junk mail
folders), as they are free to set up and
easy to abandon. Thus, if you use any type
of special characters (shouting) or
accidental use of rush words from these
types of accounts, your personal email
(which is why it should not be used for
business) is more likely to appear as spam.
Set up a business email - even if you are a
small home office operation. It conveys a
more professional image than a personal
email. |
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8. Avoid Bayesian Poisoning:
Odd or complex phrasing can
invoke something called Bayesian
Poisoning, which appears to be
an attempt to bypass Bayesian
spam filtering and results in
your email looking like spam.
The best way to avoid this is
the old, "simpler is better"
rule. Keep your eMarketing
campaign emails simple and
succinct whenever possible,
which isn't a bad idea for
general business correspondence
either.
9. Avoid Graphics when
possible: Graphics often
display poorly, especially for
text base email clients. When
sending B2B eMarketing
Campaigns, use multipart mime to
ensure optimum rendering. When
sending individual emails, don't
assume what you see is what they
get. WYSIWYG may be true for the
email you're looking to send,
but what arrives can be a
completely different story.
Remember all the retail
advertisements you receive and
the blank real-estate and little
red X's which appear everywhere?
Not only can graphics create a
poor look and feel, they can
increase the likelihood of
appearing as spam. Graphics
often connote an advertisement.
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BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
10. Don't include too many
graphics above the fold: When
you deem it necessary to send
graphically rich emails, like
newsletters, make sure the delivered
email can render professionally if
the graphics are stripped. The best
way to check this is to send a test
email to a text based email client
and observe the results. In some
cases it may be important to use
graphics (newsletter, photographs
for architects or photographers,
schematics for engineers, etc.).
These could be conveyed as a link to
a landing page, or if you deem it
important, you can embed the images.
Just make sure that the email is
professional and recognizable if
these are not displayed in a text
client.
Conclusion:
For eMarketing campaigns, think in
terms of textual email clients and
monitor delivery rates carefully.
Limit graphics, and ensure your
email will look good in a text based
email client, or if graphics need to
be downloaded (this can be an issue
even for HTML clients). For
individual email communication, from
Outlook for example, consider
defaulting to text instead of HTML.
And if you do use HTML, refrain from
using boldface, italics,
capitalization or other forms of
shouting. Borrowing a phrase from
the minimalist movement, when it
comes to eMarketing think in terms
that "Less is more".
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