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Drivers Education for New Entrepreneurs
©
2002 By Jeff Williams
Today's new entrepreneur is often an experienced supervisor,
manager or executive. Many are specialists in one area of
business such as customer service, purchasing, sales support
or accounting. But few have ever had the responsibility for
researching, planning and implementing every detail of a new
business creation.
Many functions previously performed by corporate staff
people such as market research, personnel, data processing
and financial planning will now have to provided by the new,
solo business owner. How does one go about learning how to
do all the jobs that will be required?
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The answer is through small business management training.
You may ask yourself -- at age 40 am I going to have to
return to college? Rushing through textbooks, cramming for
mid-term exams, sweating out term papers? No Way!
We are happy to report that a new, street-smart, highly
usable type of training is available throughout the United
States for prospective entrepreneurs. A training program is
a chance for you to "test drive" the idea of
becoming your own boss...before you invest your money!
> Match Your Training to Your Stage of Development
In training over 3,000 new entrepreneurs, I have encountered
people from all kinds of backgrounds, whom I would organize
into the following groups:
Group 1 - I heard it through the grapevine.
These are individuals who have heard, seen or read that you
can make a lot of money being your own boss. They are
unhappy with their jobs, often because they aren't making
the money they think they should, but they haven't really
focused on what they could sell to start their own business.
Group 2 - The best thing since sliced bread.
These people have done some research into a specific
business idea, often something related to their current job.
They are often convinced that they have an absolute winner
of a business idea. They haven't, however, really started a
written plan and may not have broad business experience.
Group 3 - Where's the money?
These folks have a well-researched business idea, backed
with a partial or complete written business plan who are
eager to know which bank or investor is ready to lend them
money. They are ready to move ahead.
> All Three Groups Benefit From Training
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Group 1
Individuals who have begun to think that self-employment
might be an attractive career move will benefit greatly by
seeing all that goes into conceptualizing, researching and
planning a new business. They will receive an advance view
of the psychological, physical and financial demands of
being on your own.
If after the class they decide that self-employment is not
for them, they will have saved a tremendous amount of money.
Group 2
For those people with a specific idea and a pretty clear
sense of how self-employment will change their lives, an
entrepreneurial training program will provide the skills
necessary to create an outstanding individual written plan
of action, effective for internal control or for
non-traditional
borrowing, such as from family members.
In my own case I prepared a 35-page business plan before
launching my training company. I gave one of the copies to
my uncle who didn't say anything about it for several
months. Finally I reached a point where I needed more cash
than I had on hand and asked for his help. He responded
positively, he said, because he saw that I had a plan and
that I had successfully brought it to life.
Group 3
Entrepreneurs who have done much of the written business
planning already may ask -- what good is
entrepreneurial training for me?
- It allows you to check that you have performed all the key
organizational tasks and that you haven't forgotten to set
up any key operating systems.
- It permits you to recheck the assumptions behind your
marketing and financial plans and projections to see if they
are realistic.
- You have the advantage of an instructor to serve as
counselor and critic of your plans.
- You may learn new techniques from the instructor or your
classmates that can make a very positive difference in how
you launch your business.
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ABOUT THE AUTHOR:
Jeff Williams worked for big business for years, until he
decided to take his career in his own hands by establishing
his practice as a small business trainer and coach. Since
1988, he has guided more than 3,000 people to successfully
go from employee to boss. For those seriously considering
self-employment, he is pleased to offer his free, monthly
telegroup: "Are You Ready To Leave Your Job?".
Register at: http://www.bizstarters.com/ready2leave.cfm
Jeff may be reached at 847-593-5305 or by e-mail at: jeff@bizstarters.com
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