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24/7 Answering Service Can Keep Customers
Happy and Facilitate Sales
© 2003 By Jerry Uht
Many businesses stimulate their market round the clock.
Whether sales literature, web sites or advertising,
prospects are reached frequently overnight and on weekends.
What do you do when your customer is ready to buy and your
doors have closed for the day?
Have you experienced a situation when you've called after
hours and get an answering machine asking you to call back
during business hours, or worse yet, no answering machine at
all?
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You can only hope that potential customer is the patient
type and will keep trying to shove their money under your
door. Or will that customer satisfy their need by moving on
to the next available supplier?
Few businesses have the budget for staffing and equipping
for 24 by 7 live staff or order-taking operation.
A solution frequently used by retailers, contractors or
professionals is to utilize a professional live answering
service.
Answering services provide the valuable service of a live
receptionist available to answer questions, make
appointments or take orders.
Long gone are the days when answering services simply took
and relayed messages.
Technology and proper training enable the receptionist to
answer each call as if they were an employee of your
company. Computers queue the receptionist instantly
identifying the call's source. A prepared script or fact
sheet is utilized to handle the call.
In addition to off-hours call handling, many answering
services can handle calls after a certain number of rings or
when there would be a busy signal during periods of
hyper-activity, often saving a sale.
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The reality is most businesses are open less than
one-third of the time. That is a small window of opportunity
for your customer to buy.
In today's economy and lifestyle, customers want to satisfy
their need as quickly as possible. If you're not available
when they are ready to buy, you may have a disgruntled
potential customer or prospect, or worse yet, a lost sale.
Consider a professional answering service to solve this
problem for your business. You should experience increased
sales and have a happier customer base.
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ABOUT THE AUTHOR:
E-mail: gtu@pcmsi.com
Website: http://www.pcmsi.com
Gerard Uht Jr. is the owner of Professional Communications
Messaging Service and a member of the Association of
TeleServices International.
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