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Find Your Niche And Dominate It !
© 2003 By Detlev Reimer
Do you know how many people jump on the "Internet
marketing bandwagon" each year ? I don't know the exact
number either but it must be thousands. The competition is
getting bigger and bigger. But WHY ? Because everyone heard
there's money to be made in Internet marketing.
"Gurus" with large lists who send an email to
their subscribers making them another 70,000 bucks.
They don't see how long it took them to get to this point
and how they had to develop an ongoing relationship with
their subscribers.
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How many times have you sent an email to someone
requesting more information and never gotten a response?
This is simply being unresponsive. This would be like a
salesperson in a "brick and mortar" store walking
away and ignoring you if asked a question.
If you are going to succeed in an online business, you must
be responsive to your customers. A timely response to emails
is critical. Many people use auto-responders and send a
reply immediately. This is fine if the response that is sent
answers the question. But even if it doesn't, you have shown
that you are responsive with your immediate reply. You must
however get back to them in a reasonable time.
While I like a waiting time of no more than 24 hours,
realistically it could be longer. If it will be longer, let
them know that with your auto-response. If you say it will
be two days, and get back with the answer sooner, all the
better.
But many times you can either eliminate the need to respond,
or reduce it significantly by trying to answer questions
before they are even asked. Your web site is the perfect
place to do this.
People trying to make a decision to purchase from you want
information on what you are selling.
This is one case where brevity is not the best approach.
Your ads should be brief, or they won't be read. Your web
site however is another story (no pun intended) - here is
where you want to give as complete information as possible.
If you try to answer all the questions people might have up
front, two things happen. First, they are not going to send
you an email which takes up your time to answer. Second, and
more importantly, you are not giving them a chance to
"cool off". They are in the mood to buy now, and
if they have to wait for a few days to get the information
they want, they may rethink their decision and not buy.
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One of the best ways is to have a FAQ (Frequently Asked
Questions) page on your web site. Here you can list customer
questions you received in the past, and your answers. If
someone has a question, the odds are others will as well,
but are just not asking them - did I mention they are
probably also not buying.
Do you have a guest book? If you capture nothing else, you
should try to get their email address and first name. If
they fill it out, have an auto-responder, which thanks them
for their note. Then, add them to your mailing list. This is
one of the surest ways to keep in contact with them. People
will sometimes buy months or even years later if you keep in
touch.
Many people, while they are interested in your product or
service, are simply not ready to buy. There are
"tight" times of the year when the finances of
some are limited. Buying new school outfits at the start of
the school year; recovering from an over generous holiday
season; can all add to a cash shortage. Above all, you
should be patient.
Like you want to be treated properly because it is your
money you are spending, and you are the customer, have the
same concern for your potential clients. It boils down to
common courtesy, and if you want my business, remember - I'm
the Customer.
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ABOUT THE AUTHOR:
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