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What Is Missing From This Picture?
© 2004 By Bob Osgoodby
How many E-mails do you get promising great riches or
fantastic buys and you have absolutely no clue who sent it?
Many of the return E-mail addresses are forged, and you have
no possible way to respond to their offer. Despite the
Federal Anti-Spam Bill, which became effective January 1,
2004, and set requirements for commercial e-mail, including
opt-out provisions and valid postal addresses, many spammers
are disregarding the law. They may give you a toll free
number to call, where you will probably get a highly hyped
recording, or you may get a Post Office Box to submit your
application and payment.
What is missing from this picture?
They are!
The majority of people are pretty cautious. If someone
jumped out of a dark alley and offered to sell you a "Rolex"
for twenty
bucks, you would probably just continue walking. What makes
people think the Internet is a like a magic carpet, where
all you have to do is make some type of outlandish offer,
and people will flock to you with their wallet wide open?
It doesn't work that way folks!
If you expect people to deal with you, they must be able to
identify with you and/or your company. If your company is
not well known, they must be able to identify with you.
Remember the old saying - "Sell yourself first". When people
are comfortable with you, the rest is easy. But how do I do
this
"you might ask".
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There are a number of ways and the web actually makes it
easy.
Put a picture of yourself on your web site with a short bio
and contact information. If a person knows how to get in
touch with you in case of a problem, it makes their
purchasing decision a lot easier.
Just this week, being in the market for some flat screen
monitors, I found a seller on eBay who was selling them at
ahighly discounted price. He didn’t accept credit cards or
PayPal, and wanted a certified check prior to shipment. He
also didn’t have any history of selling on eBay and had a
free email account – yeah sure.
Tell people how you help your customers and the successes
they have had. Let them know how they need the benefits of
your product or service. This is the kind of information
that will build confidence in your customers and prospects.
.
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A lot of people are reticent to give contact information
on the web. They're afraid they'll get crank calls, or
people will find out where they live. A real concern? I
don't think so. There are ways around these types of
problems.
I have a second telephone line that forwards the call to
voice mail during non-business hours. I also keep the
"ringer" on low. While I can hear it in my office, I'm not
bothered if it rings at night.
Many places in the country don't have home delivery of their
mail available, and a P.O. Box is their actual address. A
P.O. Box is not ideal, but will be acceptable if a telephone
number is provided.
Before you try to sell anything on or off the web, remember
to sell yourself first, and you won’t be "missing from this
picture."
ABOUT THE AUTHOR:
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business at his Web Site?
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