What Your Website Statistics Can Tell You
© by Detlev Reimer
Do you always know what's going on at your website ?
How many unique visitors you had and which pages they looked
If not , you should consult your best friend, your best
colleague and your relative for everything that is related
to your online business : Your website statistics !
What do you as an Internet marketer need to know about your
Number Of Hits :
A hit is not a single visitor like most people tend to
It is a file that is requested from your website in order to
show the page like it is intended. This means, every single
picture on your webpage is a hit plus the HTML-file itself.
For example, if your index.htm file has 10 different
pictures included, you would have received 11 hits to your
website. If the visitor goes to a second page which has 4
pictures on it , you would have received 5 hits more,
totalling 16 hits just by visiting two pages !
So the number of hits doesn't actually say anything about
how many unique visitors your website had . And therefore it
is the most inaccurate statement if a company says their
website had 17,000 hits in a month . Often, the
expression HITS is related to as an abbreviation for
"How Idiots Track Success" !
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Number Of Unique Visitors :
A visitor can be defined as one computer making requests for
webpages . If this computer makes more than just one request
within a period of 30 minutes (which would be the usual
way...) then it still counts as one visitor even he looked
at 15 different pages of your website.
With most statistics programs, the common search engines are
excluded from the results. This is because they can make a
significant part of the visitor total if they are included .
At some days the search engines would qualify as 30-40
visitors if they were not excluded.
Which pages have been viewed most often ? This is a question
that is very relevant if it comes to developing content for
your website . You will be able to determine if your
visitors really look at the pages which you consider to be
the most important sections of your website.
If they do not visit those pages, you have to find a way to
funnel them into the right direction by making your links
more eye-catching. Then, if there are still no relevant
changes, you need to analyze your visitors' behaviour in
depth to see why your content is not accepted . Perhaps you
will need to shift the focus of your site a bit .
Where do your visitors come from ? This is the most relevant
question when it comes to analyzing your traffic. With these
logfiles (statistics) you will be able to see if e.g. your
search engine submissions were successful . Or you can see
which other webpages are linking to your site.
This section "referrers" is the single most
important part of your website statistics. You will be able
to analyze exactly where your traffic comes from .
Consequently, you can react if you get no traffic from the
search engines or from certain websites where you have
Dead URLs (not found) :
This part of your statistics gives you the possibility to
look for broken links or for pages which cannot be accessed
for other reasons. It is very important that you fix the
pages causing these problems; you want to look professional,
or not ?
One tip from me : If you have redesigned your website and
certain pages have been removed, set up redirect pages to
replace the removed pages. This ensures a visitor, who e.g.
comes from a search engine, will not see the ugly "not
Instead , use a little refresh tag which brings him to your
main site so the visitor is not lost .....
The next time your website statistics want to tell you
something, you should better listen carefully. It could save
you thousands of dollars in advertising costs and could make
you look much more professional !
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