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Boosting
Subscribers And Customers By Thinking
Outside The Box
© 2003 By Willie Crawford
You know that email marketing is one of the
least expensive and most effective marketing tools that you
can use. That's why you work so hard to build your list!
Yet lately, it's become harder and harder to get your
message in front of people asking to receive your free
newsletter subscriptions.
Let me share with you a way that
I effectively get my message in front of
hundreds of thousands... potentially millions.
Like many online marketers, I publish an ezine.
I work very hard to make sure that it contains
information of genuine value to my readers.
Like many of you I still have some problem
attracting new subscribers and getting through
to them.
One of the problems you face in attracting new
readers is just getting them to try your
publication.
They have so many choices, and they've been
exposed to so much worthlessgarbage, that they aren't
anxious to have yet another publication floods their
inboxes.
A partial solution to that problem is to offer a short
course
rather than an ezine. In this short course offer such
tremendous value that you sell your potential subscribers on
the value of information that you provide. During, and after
the course, ask them to join your regular newsletter list.
If you do provide information of genuine value and meet
their expectations, course subscribers will join your
regular newsletter list.
About two years ago, I noticed some newsletter publishers
were using the ezine-in-a-box concept. Their ezines were
"evergreen," meaning that no matter when a person
subscribed, they received their first issue immediately via
autoresponder. Then they received the next 52 weekly issues
that the publisher already had queued up, via autoresponder,
over the next year.
Publishers did the work once, posted it to autoresponder,
and then let it run. I'm not sure what happened after
a year with some of these... but it's easy enough to
just add to the autoresponder series.
I mention this ezine in a box because it offered a solution
to those who wanted a newsletter but don't feel capable of
easily producing a worthwhile newsletter. Other prolific
writers and publishers simply offered the use of their
material... their ezine-in-a-box, for a fee. They basically
took their existing material... their pertinent ezine
articles, and turned them into a marketable product.
Knowing how well the ezine-in-a-box concept works, and
knowing that my personal course was well received, my tiny
mind decided to do some thinking outside the box recently. I
began offering my client and subscriber-base an e-course in
a box... but with a twist...
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As I explain this, I don't want you to
copy my concept exactly.
I want you to take the basic idea, and improve upon it or
try variations of it. Realize that if you are doing the same
thing that everyone else is doing, it can at times be very
hard to get noticed, or to break out of the pack. I
already consider myself miles ahead of the pack, and so I
don't fear people stealing my ideas :-) Since I enjoy
helping you, I ENCOURAGE you to steal my ideas, but to
improve upon them.
Back to my course-in-a-box... I did not sell it. Instead I
offered it to others free. I had several reasons for doing
this. The first reason that I did this was that by having
others offer my course from their sites I built customer
loyalty by actually giving them something of tremendous
value!
My course is offered from my homepage at
http://WillieCrawford.com/ for free. It's also
available in a PDF ebook for $9.97. Some people don't want
to wait for the twice-weekly lessons, so they have a choice.
I also offer the same material plus a few bonuses, packaged
on a CD for $19.97. Finally, I offer the printed course in a
3-ring binder, along with even more bonuses for $39.97. This
is shipped via U.S. Priority Mail where available.
For those giving away my course from their site, I allow
them to offer the other options too... and earn 50%. The
offer of the up-sell is included in one of the early
messages in the autoresponder sequence. So webmasters have
more built-in incentive to offer the autoresponder course.
For those who don't want to go through the trouble of
uploading my autoresponder messages to their system, I make
it a breeze. If they use the autoresponders offered from
http://ProfitAutomation.com - I allow them to
automatically "inherit" my autoresponders. That means, I
have configured the course autoresponders so that anyone
with the right information can log into their
ProfitAutomation.com
autoresponder account and tell it to import my autoresponder
series over to an autoresponder series on their account.
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To further incentive people to use my course, I even give
them permission to change the resource box in some of my
copyrighted articles (used in the course) to incorporate
their affiliate urls for my products.
Do you see the beauty of such a simple idea? Someone
offering my course from their site, now have a 20-lesson
course that:
- Builds their list of subscribers to the course, giving
their subscribers a tremendous amount of free information
- Builds their regular ezine list by inviting course
subscribers to join their regular list
- Has a built in backend profit stream
This article is not intend to have you offering my course
from your site. It's intended to get you thinking how you
can adapt and modify similar ideas to explode your business
growth.
If you do want more information on how to add the course to
your site you can get it from my autoresponder at:
tell-me-more@williecrawford.com
Imagine for a second that you have just 100 websites giving
away a similar course that you've created. Also imagine that
each website has jus 200 course subscribers. That's a
subscriber base of 20,000 people that will be exposed to
your message. In the case of my 20-lesson course, that's
400,000 potential free exposures for me over a 10 week
period.
This is just one example of innovative ideas I've spawned
largely from brainstorming with other successful marketers.
We share with each other what is currently working best for
us in our online businesses. We share simple things that
you can do which offer a HUGE return for the time or other
resources invested.
Most of the people that I brainstorm with and share ideas
with are close trusted friends... friends whom I mostly met
at seminars and workshops. I also have a habit of looking at
the contact information on any webpage I am visiting. You'll
often be surprised to see how many online people live near
you. When I notice someone within an hour or two of where I
live, I often suggest we get together... perhaps for
dinner... and see if there is any opportunity for us to
joint venture.
Take the ideas present in this simple article and see if you
can improve upon them. Also look for ways to meet and
brainstorm with like-minded business people. I'm hosting a
workshop that affords you one such opportunity in Florida,
April 30 - May 2nd, 2004. You can read all about it at:
http://InternetMarketingHowToWorkshop.com/lets-roll.html
ABOUT THE AUTHOR:
Willie Crawford has been teaching others how to
build an on-line business since late 1996.
Frequently featured in radio, magazine and
newspaper articles and interviews, Willie
teaches the average guy what the top marketers
are doing but seldom talking about. Willie
provides detailed how to information in his
newsletter, through his personal coaching, and
at his annual how to workshop.
Learn more at:
http://InternetMarketingHowToWorkshop.com |
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