Secrets To Using Keywords!
© 2002 by A.T.Rendon
Once upon a time, not so many years ago, if you needed
to find something all you had top do was to let your fingers
do the walking for you. And the Yellow Pages are still
are great place to look for a specific type of business or
But that was then.
Now we have the Information Super Highway. Finding
information, or anything else for that matter, is simply an
act of entering in the correct keywords at your favorite
search engine or directory.
Keywords are the 21st century equivalent of the Yellow Pages
and they are necessary to find whatever it is that you seek
online. But, not only do you find things with
keywords, they are also what others will use to find you.
The keywords you use on your website will determine exactly
how your website will perform in search engine and directory
searches made by potential visitors.
This can have a huge positive or negative effect on the
exposure your website receives from the global audience of
Traffic is essential for the success of any website.
It does not matter what the purpose of the website might be.
Without traffic, then you are creating a website that will
never be seen by anyone other than yourself.
For those of us attempting to do business online, the proper
use of keywords can make or break you.
Here are a few important points to consider:
1. Choose Proper Keywords.
If you are selling fresh fruit online, it will not do you
any good to use words that describe auto parts. The
keywords you choose must be closely related to that subject
or topic which will be found on your website.
2. Good Use of Keywords.
Not only must you choose the correct keywords to describe
your website, but you must also make use of those keywords
throughout the actual body of the text of your website.
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3. Excellent Use of Keywords.
Many people go to the trouble of researching keywords to
make their web site as attractive to potential visitors
doing searches but fail miserably at the most important
element of the entire process by naming the Title of their
Make use of your keywords in your website Title!
4. Do NOT SPAM Your Keywords.
It has long been thought that repetition of keywords will
improve the ranking of your website. While this was
true many, many years ago, it is not to be used today or
your website will be penalized if not outright banned by the
major search engines and directories.
Use keywords only one time each in your Title and within the
Meta Tags of your web page HTML.
The exception to this rule is the repeated use of the same
keyword within the actual text of your website but ONLY if
the keyword is relevant. Repetition for repetitions
sake will also cause you to be penalized or banned
5. Research Your Keywords.
How would someone find you online?
Pretend you are a potential visitor to your website and
compile a list of words you might use at a search engine or
directory and research what these terms bring back as
results to your inquiry.
Is your website already among the search term results?
How about your competition?
If neither appear in the results of your search then you
need to try using other keywords.
You can even cheat a little on this by visiting your
competitor and viewing the source of their web page to
determine exactly which keywords they are using.
6. Modify Your Keywords.
Just because you finally compile a list of keywords do not
fall into the trap of thinking that they are somehow now
etched in stone.
Not on the Internet.
Review the most common search terms being used at least once
every month or two and modify, adapt, adjust and overcome
any problems by making changes to your list.
A great way to keep tabs on the most popular terms in use on
the Internet can be determined by accessing various FREE
services that exist online dedicated to compiling a list of
the top current search keywords.
You can access our "FREE List of Keyword
Services" by sending a blank email to our
Making use of these little secrets on keywords will insure
that your website is always in the top rankings of searches
done to find your unique web page content.
A.T.Rendon is an entrepreneur and published writer.
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