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Free Classifieds Free Marketing & Promotion Newsletter
Weekly Internet Promotion Articles

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of Pressmania Classifieds 


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Vol. 1 issue #182 Jan 26, 2006



Isn't it time you made the income you've always dreamed of a reality?
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The Best Kept Web Site Marketing S.ecret
©2005 By Charlie Cook

If you have a web site that's not pulling in prospects and
s.ales, I have a marketing s.ecret to share with you. Your
s.ales and pr0fits will increase as soon as you apply it.
Whether you're marketing on the web, in print or in person, you
are guaranteed to improve your web site marketing and make more

Here it is; people buy from you when you give them what they
want. Sounds obvious, but most people don't apply this secret to
their online and offline marketing.

Many people think that the quickest way to improve their web
site marketing and increase s.ales is to convince or 'sell' more
prospects. Trying to convince people to buy your products and
services is hard, not much fun and rarely works. In fact, this
approach repels the majority of people who may actually want the
products and services you provide.

Get a fr^ee business profile like this in the Adlandpro Community
[Send Me A Message] [Invite Me To Be Friends]
Alexandra's General Info

Alexandra in Vermont   
Alexandra McAllister (user id: AlexandraMcAllister) is offline. Last login: 1/22/2006 4:44:24 PM 1320 Friends
Member since 7/12/2005
Ms. Alexandra McAllister
Gender Female
Location Montreal, Quebec, Canada
Interests Marketing, hiking, working out, biking, blading, arts, antiques and spending quality time with friends and my little dog.
URL View web site
Industry Home-based business

Your prospects are like you; they want and need to buy services
and products, but hardly anyone wants to 'be sold'.
When a prospect reads your brochure or visits your web site,
they are thinking about their needs and desires. Once you focus
your marketing on giving your prospects what they want, you'll
see a leap in responses and in s.ales.

Think about your products and services. Why do people want them?
What's the first and most important concern your prospects have?
What are their secondary concerns? Can you help them solve each
of these problems and get what they want?

Look at your ads, brochures, or website. Ask yourself the same
questi0ns prospects ask themselves when they view your web site
marketing materials;

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

- What is in it for me?
- Does the first sentence give me a reason to keep reading?
- Does the photo make me believe this firm has what I want?

What is the most prominent element on the home page of your web
site or the cover of your brochure? In most cases, it will be
your company’s name. Does your company name describe your
prospects' biggest concern? Does it give them a reason to
believe you have what they want?

Imagine you wanted to open a new bank account in your hometown.
On Main Street you see two banks with large signs in the

Bank A's sign says – AMERICA’S FINEST SINCE 1950


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

Which one would you choose? Bank B grabs your attention by
talking about the services and results that meet your needs.
They’ve made the sale.

There are dozens of reasons people buy. You may hire a business
coach to help you make more m0ney, a personal trainer to become
a better golfer or tennis player. You may buy a new computer to
increase your company’s productivity or a high definition TV to
give yourself greater viewing enjoyment. Identify the reasons
people buy your products and services and it's like finding the
key to s.ales.

What's the biggest s.ecret to attracting all the clients you

Stop trying to convince your prospects to buy and instead focus
on giving them what they want. Once they see you as helping
them, they’ll help you by buying your products and services.

The author, Charlie Cook, helps service professionals, small
business owners and marketing professionals attract more
clients and be more successful. Sign up to receive the F.ree
Marketing Strategy eBook, '7 Steps to get more clients and grow
your business' at http://www.marketingforsuccess.com



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