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Vol. 1 issue #193 June 1, 2006



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3 Steps To Selling More With Your Web Site
©2006 By Charlie Cook

"What's the most important function of your web site?"
Most small business owners will explain, "To tell people about
myself and my services." This sounds like the right answer, and
it's the one I hear most often.
But it's wrong!

Build a web site focused on yourself or your products and it is
doomed to fail from the start. No matter how hard you work to
promote it or make it look impressive, it won't pay for itself,

What is the primary purpose of a web site? Keep reading to find

There are 3 key steps in the web marketing process.
Understand the purpose of each and you'll be able to bring in
more new business with your web site. You need to attract
prospects, convert them into qualified leads and then convert
leads into clients.

The problem for most people is that despite their best efforts
to collect thousands of leads, they only end up with a few
clients. Sound familiar?

Your marketing is like New York City's water system. In upstate
New York they use reservoirs to collect rain. This water is then
piped down to New York City and finally when apartment dwellers
turn on the tap, they've got clean drinkable water. The only
problem with this system is that for every ten gallons of rain
that falls into the reservoirs the city only receives eight to
nine gallons of water.

Get a fr^ee business profile like this in the Adlandpro Community
[Send Me A Message] [Invite Me To Be Friends]
Kenneth -BlogGuy-'s General Info

I am Kenneth R Sword Jr. Welcome to My World.   
 2662 Friends
Member since 1/17/2005
Mr. Kenneth -BlogGuy- Sword
Gender Male
Age 46
Location El Paso, TX, United States
Interests Music, drums, computers, sound and recording, Director of Music @ David L Carrasco Job Corps Center, blogs and blogging, helping others.
Company Your Own Internet Business Today
URL View Your Own Internet Business Today's web site
Industry Bizzy Blogz, MEGA Traffic, Bizzy Blogz Community, marketing, ecommerce, advertising, ebooks, information, internet, podcasting, mobcasting, anything blogging

What happens to the missing gallon or two of water? It's lost
through an antiquated leaky piping system.

Is the same thing happening or worse with your marketing?
Are you losing the majority of your prospects due to an
antiquated marketing and follow-up system?

If you are, don't despair. There is a simple solution. You can
use the 3 key steps below to help you plug the leaks in your
marketing system and get new business pouring in.

The 3 key steps to improving your web marketing

1. Get More People to Your Site
Your first objective is to get the greatest number of people to
visit your site. If you use pay-per-c.lick ads such as Google
Ads, take a look at your clickthrough rate.
Are you getting at least 1.5 to 2% of the people who see these
ads to visit your site? The purpose of any and all of your web
advertising is to get people who might be interested in your
services to visit your web site.

If your ads don't prompt at least 1.5% of viewers to respond,
test alternative headlines and subheads. You'll have the most
success with headlines and subheads that focus on your
prospects' problems and concerns.

In my experience with my own sites and my clients' sites,
changes in the wording of headlines and subheads makes a huge
difference in response rates. You can double the number of
people who c.lick on your ads - and double the number of
potential clients visiting your web site - by changing a few
words in your ads.

2. Convert More Web Site Visitors to Leads Let's say a hundred
people a day visit your web site. How many leads do you
generate? With the right copy (headlines and text), s.ales
offer, and page layout, you could motivate 15 to 25% of the
people who visit your web site to contact you. Instead of a
handful of inquiries from site visitors each week, you could
have dozens.

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

At the beginning of this article, I asked my client John what
the main function of his web site is. This is it.

> The primary purpose of your web site is to get the greatest
number of visitors to email you or call you with their contact

Your site may be the best looking site in the world, but if it
doesn't motivate your prospects to contact you, you've lost them
and won't get their business.

Few people buy products and services the first time they visit a
web site. Most look at dozens of options. Unless your site is as
well known as aol.com or amazon.com, your prospects won't
remember your site's URL ten seconds after they leave for
another site.

Before another prospect leaves your site and forgets your
business, start using your free offer and your site layout to
prompt at least 10-20% of all site visitors to contact you.

3. Convert More Qualified Leads to Clients If you've taken the
first two steps above, you'd have more people responding to your
ads and more people contacting you. You’ve probably guessed; the
next step is to follow up and convert the greatest number of
prospects to clients.

Depending on the type of business you're in, your follow up
process may include a phone call, a mailing, a series of emails,
or some combination of these. Whichever system you use, you want
to increase the percentage of people who buy your products and
services. It sounds obvious to both you and me, but this is
where 80% of new business is lost.

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

Is your web marketing system leaking more than New York City's
water system?

Take this Quick Quiz
1. Is the clickthrough rate for your pay-per-click ads 1.5% or
Yes – No

2. Do 15 to 20% of all unique visitors to your site contact
Yes – No

3. Do you have an automated system for following up with leads
generated from your web site that generates sales from 4% or
more of your prospects?
Yes – No

If you answered "No" to one or more of these, you're in the same
boat as most business people on the web. Your web marketing is
full of leaks and with a few changes you could be collecting a
lot more leads and converting more of them to clients. Discover
how to get a better response to your ads, get more people to
contact you.
Your sales could skyrocket within weeks.
2006 © In Mind Communications, LLC. All rights reserved.


The author, Charlie Cook, helps, small business owners and
marketing professionals attract more clients and be more
successful. Sign up to receive the Free Small Business Marketing
Ideas eBook, '7 Steps to get more clients and grow your
business' at http://www.marketingforsuccess.com


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