To subscribe to this newsletter access this link.
To see free-stuff edition of this newsletter go here
To see business edition of this newsletter go here


Free Classifieds

Free Classifieds Free Marketing & Promotion Newsletter
Weekly Internet Promotion Articles

This newsletter is supported and owned in part by Bogdan Fiedur
of Pressmania Classifieds 


If you would like to own a newsletter like this and receive 7,000 free advertising credits go here  for more info.

Vol. 2 issue #229 April 19, 2007



"Start Living Like You're Retired, This Year"

Long-Time Internet Marketing Guru Jim Daniels and a personal friend of mine is giving you a chance to bypass a payment screen to secure an extremely valuable $97.00 Report for FREE!

This report, according to Jim, shows you "A Business That Could Let You Start Living Like You're Retired, This Year". 

The secret gateway is only available to those who either know Jim personally or are referred to the page by someone who knows him personally.  To access the report, you'll need to click the "Gold Key" on the page to get past the payment screen and access the report download for free. 

Click The Gold Key On This Page For Your Free $97.00 Report

Remember: Click the Gold Key

The Importance of a Good Email Subject Line
Copyright 2007 by Nancy Michaels, Owner, Impression Impact

You put a lot of work into crafting the perfect email, right? But how much thought and creativity do you put into the Subject line? Many people treat this important part of the email as an afterthought when, in fact, it is part of the first impression your readers will receive - one that can get your email delivered and convince recipients to open it and read further.

It's helpful to think of the Subject line of your email as the headline of a news story. The headline draws the reader in, enticing her to get the whole story. With an email Subject line, however, you only have three to five words to do this. Following are some tips to help you reach out to readers with winning Subject lines.

[Send Me A Message] [Invite Me To Be Friends]
Pierre's General Info

Its wonderfull to be free. Got the answers   
 35 Friends
Member since 4/14/2007
Mr Pierre Louma
Gender Male
Interests JV and Investments
Company Zircon Ltd
URL View Zircon Ltd's web site
Industry Management

Brand It. According to the DoubleClick Study: When asked how they define spam, 95.5% of respondents said, "emails from senders that are unknown to me." So, make sure your email conveys who you are. Do this by incorporating your brand into the Subject line, especially if the 'from' field does not make this clear. And, be consistent in your branding so that recipients become familiar with your communications.

Keep it Short. The typical email Subject line window has room for between 30 and 40 characters including spaces. The recipient will decide whether to open or delete your email in 3 seconds or less. And if the Subject line is too long to fit in the window, the recipient is likely to delete your email. Make up for your lack of space with solid words that offer value.

Spell Out the Benefits Not the Features. Let the reader know what's in it for him, before he even opens the email. State a clear benefit; let the recipient know how your offer or content will save him money, time, or otherwise improve his life.

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

According to the DoubleClick Study:
Of all types of subject lines, 59.5% of all respondents say discount offers are the primary motivational factor for opening emails, while 48.6% say they are motivated by compelling news and information.

Never Mislead. According to the DoubleClick Study: When asked how they define spam, 95.5% of respondents said, "emails intended to trick me into opening them." The use of misleading Subject lines is also punishable by law in some states. So, be honest and straightforward in your Subject line.

Overstating your offer or benefit is also a bad idea. Spam-wary people are sensitive to inflated claims and the possibility of scams. If your Subject line sounds too good to be true, recipients won't give a second thought to hitting the 'delete' button.
Make it Urgent. If appropriate, give the recipient a reason to open the email right away, such as a limited time offer.

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

Don't Be on a First-Name Basis. At least not in the Subject line. This is primarily because Subject line personalization is a tactic that spammers have adopted, but secondarily because it is a waste of valuable real estate. Better to personalize the body of the email and leave the all-important Subject line to carefully chosen words that will compel the recipient to open your message.

Easy on the Punctuation. In many cases, you can eliminate punctuation altogether. Subject lines don't even need to end in a period. And by all means, stay away from exclamation points. These are highly likely to get your email filtered. Unless your Subject line is a question (and therefore needs a question mark), it's best to stay away from punctuation.

DON'T USE ALL CAPITAL LETTERS. Subject lines rendered in all caps are a one-way ticket to "filterville" or at least the bulk mail folder. If your email does make it through, all caps have become a signal to recipients that an email may be spam -- a rap that will send yours straight to the recycle bin.

Proofread. Check your Subject line for errors before you hit the 'send' button. Run it through spell check, and have someone you trust give it a read as well. Nothing can undermine someone's credibility like incorrect grammar or misspelled words.


Nancy Michaels owner of Impression Impact, provides a unique and off-the-wall perspective to corporations, small businesses, and franchises interested in attracting and retaining customers for life. Sign up for Nancy's e-zine, Michaels on Marketing by visiting www.impressionimpact.com and, look at some of her products in her online catalog.

To change your options unsubscribe or subscribe to different newsletters go here