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Marketing Becomes Easier When the Brand is YOU
Copyright 2007 by Wendy
For a consultant, solo professional, or other type of
entrepreneur, YOU are the brand. Marketing your business
is about marketing YOU as the best choice for your
Starting today, make sure that you are positioning
yourself as the brand…the expert. Begin to make a list.
What makes you different from your competition? What
traits make you stand out? What do people remember most
By branding YOU, you build the power of influence. Your
prospects begin to perceive you as the best resource in
your field. Create a tagline for you that describes your
benefits - are you a straight
shooter...compassionate...a big thinker...a problem
solver? What things about you make you absolutely
different and valuable from someone else in your
When you are in the process of branding your personality,
it’s time to forget about modesty. Become as visible as
possible. Show up at events and speak with passion to people
about what you offer. This is very difficult for some
people. But there’s a saying; if you don’t toot your own
horn, who else will?
Tell prospects and customers about your accomplishments and
your expertise. Give case studies about other clients you
have helped. Use your picture on your marketing materials.
Remember, packaging counts. Everything you do and say lends
itself to the brand you are creating. What you wear and how
you interact with people all give a message.
Here are some key reasons for branding YOU:
- It makes you stand out from your competitors.
- It reinforces your core marketing message in the minds and
hearts of your prospects and customers.
- You will be perceived as an expert.
- You can deliver your messages clearly and personally.
- It will give you a distinct voice - your own.
- Branding YOU allows you to let your personality shine!
- It strikes an emotional chord in your prospects and
- You build relationships more easily – fundamentally,
people want to do business with other people, not a faceless
YOU will bring prospects in the door and YOU will keep them
coming back. Many small businesses and solo professionals
present themselves without a heart and without showing their
passion. They come across as mediocre and bland. Forget
mediocrity. As an entrepreneur, you have a HUGE opportunity
to let your passion shine through. Be yourself and be
Craft your branding around your personality, your skills,
your style, and your values. Be sure to incorporate your
clients as central to your brand. When the brand is YOU, you
begin to INSPIRE people to work with you. Your personality
will come through in all of your marketing materials.
Branding YOU will begin to build long-lasting relationships
with your clients that can never be eroded by a competitor.
You will have absolute loyalty because people will believe
in you. Because you have branded YOU. Don't forget - you are
in charge of the brand that is YOU, so start today and get
ABOUT THE AUTHOR:
Wendy Maynard, the Marketing Maven, publishes
REMARKABLE MARKETING, a weekly ezine for
business owners, freelancers, and entrepreneurs.
If you're ready to skyrocket your sales, easily
attract customers, and have more fun, get your
FREE TIPS now at