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Internet Marketing And The Psychology Of Color
Copyright 2007 by Chris Diprose
I briefly touched on this subject in a previous e-book
titled "The Forgotten Fundamentals of SEO" and I have
been asked by a few people to expand and explain more
about the psychology of color and how it affects what
you should be for your website from a marketing
perspective.
The internet is the ultimate visual and psychological
medium. It provides businesses with an unparalleled
avenue to reach potential customers. In this visually
engrossing world it is the copy, or words, on your
website that have the greatest psychological impact on
visitors and given this they become your most important
communication and sales tool.
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Ray-ell's General Info |
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do not go gently into that good night
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122 Friends
Member since 3/10/2007 |
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Gender |
Female |
Location |
Chilliwack, bc, Canada |
Interests |
psp, Dogs, thesecret, Software, Photography, Learning, Cats, Internet, Art, Publishing, Nature, Computers, Wireless, Modern Art, Camping, Other Pets, digital art, Birds, Friends, Horses |
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Company |
Chilliwack's Computer Repair Specialist |
URL |
View Chilliwack's Computer Repair Specialist's web site |
Industry |
Marketing, Art, Shopping, Computers, Wireless, digital art |
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Another important psychological aspect of your website
is the often over looked and definitely misunderstood
marketing strategy of colors. The same as we use words and
phrases to describe and express our intentions color can be
used to convey similar messages in more subtle and concealed
ways. As an example of a color being used to convey a
feeling, when I was at University they painted the walls in
the library a light pastel-pink color to try and enhance the
studying environment. Did it work? I really don’t know, I
was in the computer lab, but I am guessing that subliminally
there was probably some impact whether it be physically
measurable or not.
In the past choosing color schemes for websites used to be
left up to the programmer who was responsible for just
getting something up and running. Often there was no
forethought or planning for real graphic design or image
perception. "A simple site, nothing fancy". I am fairly
certain that every web developer has been asked for
something like this, I know I have. If you really want to
succeed in 2007+ then this kind of website will just not
work.
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
Given the competitive nature of the Internet market,
there has been a steady influx of Internet marketing
professionals who are looking to stamp their mark on the
ever increasingly competitive keyword monopoly game. Every
day there businesses employ Internet marketing agencies to
employ their expert marketing strategies to their business.
Often these are for huge fees. One area that I see getting
missed during these expensive website makeovers is the
psychology of color. I believe it is important to address
this marketing issue in design and ensure it the colors
chosen are enhancing and supporting the overall theme and
feel of the website in an effort to get the website visitor
to perform the action we actually want them to do on our
website; be it contact us on email, buy a product or feel
comfortable browsing our articles and reading the news.
So what colors should we be incorporating into our website
designs to ensure we convey the right message to our
visitors? I have detailed a list of colors and their
associated feelings and keywords so you can get an idea or
what to put on your webpages.
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
RED is associated with love, passion, danger, warning,
excitement, food, impulse, action, adventure. BLUE is
associated with trustworthiness, success, seriousness,
calmness, power, professionalism. GREEN is associated with
money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration,
fun, youth, affordability. PURPLE is associated with
royalty, justice, ambiguity, uncertainty, luxury, fantasy,
dreams. WHITE is associated with innocence, purity,
cleanliness, simplicity. YELLOW is associated with
curiosity, playfulness, cheerfulness, amusement. PINK is
associated with softness, sweetness, innocence,
youthfulness, tenderness. BROWN is associated with earth,
nature, tribal, primitive, simplicity. GREY is associated
with neutralality, indifference, reserved. BLACK is
associated with seriousness, darkness, mystery, secrecy.
When choosing colors for your site it is important to employ
contrasting or sympathetic and complementary color schemes.
It is important to identify your market and ensure the
psychological message you are trying to get across with the
rest of your site design, words and images is complemented
and enhanced by the appropriate color scheme. Often it can
be wise to run samples of the same site with slightly
differing colour schemes past a test audience and see which
has the best impact or you can even run differing coloured
sites to visitors and track conversions to your goals. Its
really up to you how to try and test or track the impact of
your psychological color message on your Internet Marketing.
ABOUT THE AUTHOR:
Chris Diprose is the Development Manager of
Kanga Internet. Based in Melbourne, Australia,
Kanga internet specialise in Web Design and
development, Internet marketing and search
engine optimisation. Internet Marketing
Australia - Website Design Australia
Article Source:
http://EzineArticles.com/?expert=Chris_Diprose
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