Capture page also known as squeeze page, landing page or gateway page is a key factor for building your mailing list. The main purpose of this page is to capture your visitor's name and e-mail. Building a capture page doesn't need to be a hard work if you will understand few basic principles. To build a highly converting capture page with high opt in rate read carefully below tips.1. Always offer some free stuff in exchange of e-mail. It can be free e-book, audio, software or anything that you think could be valuable for your prospect. It should be also related to your main product you are selling. The good idea would be write specific free report about your product/business including your affiliate links. If the report will be good you will build trust with your prospect.