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EXPLODE Your Sales With Solo Ads!
© 2002
by A. T. Rendon
The very best form of online advertising is Ezine and
Newsletter Advertising. And the best type of ad to place is
a Solo Ad. Why? First, because Ezines and Newsletters are
read by people who have requested to receive those
publications. People that read those ezines and newsletters
do so because they are about a subject that is important to
them. That creates a niche or target audience for delivery
of whatever RELATED message you wish to convey. A review of
newsletter and ezine directories will yield a wealth of
online publications that will cover just about every
conceivable subject that exists. For a FREE List of
Directories that contain 10's of 1000's: mailto:ezine_dir@emailexchange.org
No matter what your product or service, you are bound to
find an online publication that already has subscribers who
will fit your niche or target audience. That makes online
publications one of the best - if not the very best - places
to start your online advertising campaigns.
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You can find even more publications by doing a keyword
search at your favorite Search Engine or Directory of
Newsletters and also for Ezines. Second, when you get ready
to run your ad in any online publication, then you must
decide on whether you want to place a Classified Ad, a Top
Sponsor Ad or a Solo Ad. I have been doing business online
for over 8 years and I have learned from trial and error
that a Solo Ad will pull at least 10 times more response
than a Top Sponsor Ad and about 20 times more than a
Classified Ad. Why? Because your Solo Ad does NOT compete
with any other ads. A Solo Ad is a HIGH-IMPACT message that
can easily be read and will easily be acted upon. It is well
worth the added expense over other types of ads. And, you
can significantly improve your rate of return if you
incorporate some of the following principles in your Solo Ad
copy:
1. Create An Impressive Title.
Your Title can make or break you. Stress Your Benefits and
use Action Words. Benefits will sell your product or
service. Will it save them money? Save them time? Make their
life easier? Can it fulfill their dreams? Make them happy?
Bring Satisfaction? Forget about describing your product or
service. Instead, stress what your product or service will
do for your prospects. Stress those BENEFITS! Use Action
Words to capture their attention and entice them to respond
immediately to your ad. Offer something free in your ad
copy. It'll often tip the balance between a response and no
response. For a FREE list of Action Words to make use of in
your Solo Ad copy, send a blank message at: mailto:action_words@emailexchange.org
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2. Keep It Short.
Do NOT try to sell anything from your Solo Ad copy except
enticement. Entice your potential customers to request more
detailed information or to visit your web site. The shorter
your ad copy, the more likely it will get read and
responded. Use a maximum of 5 lines of text. 3. ALWAYS
Include An Email Contact. My experience is that your ad
response rate will increase by as much as 50% if you simply
include an email contact address in your ad copy. Also
include your URL in the ad copy but adding your email
address gives those responding to your ad the option of
using what works best for them. Besides, you can not
follow-up with visitors to your web site but you can with
those that request your information by email. Make use of a
good Auto-Responder service to deliver your sales message -
instantly. For a FREE list of services send: mailto:freeautoresp@emailexchange.org
Follow these few tips and your Solo Will bring you
successful results and excellent response rates. All that
means more sales.
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A.T.Rendon is an entrepreneur and published writer.
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