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The Perfect Email Ad
© 2002
by A.T.Rendon
The Internet has changed a great deal in just one short
year.
Most people attempting to do business online not only send
out a great deal of email to other people, now they are also
receiving it, most often in the form of SPAM.
You do NOT want your email confused with SPAM.
In order for your email message to stand out from the ever
maddening email crowd of messages, it MUST be different and
UNIQUE.
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- Otherwise, it will wind up getting deleted before it
is read.
What you need to email is the, "Perfect Email
Ad"!
And, in order to have a, "Perfect Email Ad",
your email needs just two (2) very important
"Key" elements:
1. A "Killer" Title.
2. An Email Link.
The Killer Title.
The Title must be short, no more than 6 to 8 words. Less
in this case would be more. It is what goes in the
Subject are of your email message.
It must capture the attention of the recipient before
they delete it.
The very best Title I have ever seen in an email message
consisted of just 3 short words. It captured my
attention and enticed me to click on the link to visit a
web site.
It aroused my curiosity!
Can you guess what those words might have been?
It was a question.
All it said was, "What Is This?" And
then it gave a URL.
That was the extent of the message.
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- Your Title is the Subject area of your email message
so make it count. If necessary, make use of one or
more action words to capture your reader's imagination.
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Words:
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An Email Link.
In the above example I used, it showed that the body of
the email message only contained a URL, a web site link
on which to click to visit.
The email message did cause me to visit the web site,
yet it is still NOT a good example of, "A Perfect
Email Ad".
The other "Key" element of, "A Perfect
Email Ad" is to include an email link in your
message!
Yes, you could include a web site address, like the
email message with the 3 short words in the Title that
got me to pay them a visit.
But, placing an email contact for those interested to
click for further info will provide you with something a
web site can not give you - a way to contact your
prospect again.
If you send out an ad with a web site address, even if
your prospect does visit your web site and then leaves,
how can you do a follow-up message to that prospect?
If you first get their email address, then send them the
web site address, then you will be able to send them out
a follow-up email message to help entice them to visit
again for a possible sale.
And, what would be the "Perfect Follow-up"
to the "Perfect Email Ad"?
Respond with a short email message that is no more than
5 lines of text long and DO include your web site URL in
this email message for people to pay you a visit.
If they just have your web site URL, they can easily
visit and you might very well NEVER hear from them
again.
But since you now have their email address, you can do a
follow-up email message to them in about 3 to 5 days to
keep your offer fresh on their minds.
Do NOT make the mistake and do follow-up in just one day
because many people set aside their email to read for
another day.
Don't you find it annoying when someone starts
bombarding you with follow-up emails on a daily basis?
Give your prospects time to be impressed with your first
message.
Use the "KEY" elements of, "A Perfect
Email Ad", and you will find it brings you more
response and success than you can imagine.
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A.T.Rendon is an entrepreneur and published writer.
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