Many of you broke into a sweat after reading the title, didn't you? Many small business owners don't have a marketing plan because they believe it's too hard, too time consuming, or they just don't know where to start.
Creating a good marketing plan doesn't have to be overwhelming, or costly, but it will save you time and help you achieve your goals much more easily than you ever believed possible.
Start small, your plan can grow as your business and profits grow. In fact, without some sort of plan in place, it will be extremely difficult for your profits to grow. Don't fall into the trap we sometimes set for ourselves by having our marketing plan in 'mind'. You do need to memorialize it in some form so that you will be accountable to making it happen. And once you decide what you'll want to include in the plan, then you need to set it up on some sort of a calendar so that you'll be sure to implement it and track your results.
Start by identifying:
Who is your ideal client?
What do I have to spend?
Where can I reach my ideal client?