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Weekly Internet Promotion Articles

This newsletter is supported and owned in part by Bogdan Fiedur
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Vol. 1 issue #75  Aug 12, 2003


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Marketing Tips for Steady, Long-Term Traffic & Sales
2003 By  Angela Wu

Marketing an internet business requires consistent effort
to be effective. "Consumable" advertising is that which
needs to be constantly repeated, such as placing newsletter
ads. While this type of advertising plays a role in your
overall marketing plan, there are other methods which can
yield a steady flow of traffic and sales over time, even
if you were to take a break from your marketing efforts.
These include:

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1) Write articles and make them available for publication.

   Newsletter editors and website publishers are always
   looking for quality content. Offer the content in
   exchange for an author byline and a link back to your
   website. Over time, links to your site can be found
   all over the web.

2) Optimize your site for the search engines.

   Although it takes time to learn how to properly
   optimize your site, once you have a good position
   for your key phrases, you'll get a continuous stream
   of visitors. Combine your optimization efforts with
   some great content and lots of incoming links and
   you'll have a site that will remain popular -- both
   with your visitors and with the search engines. A
   good source of information on search engines is the
   Make Your Site Sell manual:

3) Links, links, and more links.

   Links will help the search engines find you while also
   making it more likely for other visitors to come across
   your website while surfing. There are lots of ways to
   encourage links to your site, including:

    * Build a quality reciprocal link directory with hand-
      picked sites that are relevant to your audience. This
      can encourage repeat visits from people who find your
      directory a valuable and time-saving resource.

    * Make it easy for other sites to link to you. Provide
      a text link and/or graphics.

    * Send out articles (see point #1) and get a link back
      to your site.

    * Get your product or service reviewed.

   A convenient (and free) piece of software that can help
   you find potential link partners is WebFerret:

4) Offer quality free content or giveaways.

   Great content is an excellent way to build exposure
   for your business. It offers visitors a reason to
   return, plus it gives other sites a reason to link
   to you. And the search engines always love popular

   Giveaways are great, too -- a useful worksheet, an
   eBook of funny or inspirational stories, a helpful
   piece of software. Display your website URL prominently
   on your giveaway, and allow others to pass it on. You'll
   "brand" your site URL plus have people coming back for a

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5) Go offline - put your car to work.

   Think about how much time you spend in your car. You
   drive around, get stuck in traffic, park at the mall.
   What better way to passively promote your business than
   displaying your URL on your car? You can probably find
   a local company willing to do this for you... or order
   a convenient static-cling decal online:

6) Build your own list.

   Offer your visitors something of value in exchange for
   their email address: a content-rich newsletter, an
   inspirational quote of the day, a daily 'newsfeed' with
   links to the latest headlines in your line of business...
   whatever your visitors find valuable.

   Establish your business as the source for expert and
   trusted information. Your goal is to have your business
   in the forefront of a customer's mind when he or she is
   ready to make a purchase.

   Having your own list also opens you up to other
   opportunities, including special promotions you can
   offer directly to subscribers, and joint ventures with
   other businesses.

7) Get some publicity.

   Having your URL published in a newspaper or magazine
   can give your site a big boost in traffic -- and because
   people often keep old magazines, or share them with
   friends, it's not just a "one-time" thing. An excellent
   site to learn about press releases is
   http://www.prprofits.com/ .  

While there are many ways to market an online business,
the beauty of the methods above -- and others like them --
is that they'll continue to build over the long-term.
They're a great way to help you progress towards the
continued success of your business.

Angela is the editor of Online Business Basics, a practical
guide to marketing a business on a beginner's budget. This
guide offers loads of instantly useable tips and links, in
a down-to-earth style that even marketing "newbies" can
understand! A helpful Online Business Dictionary is included
too... visit: http://onlinebusinessbasics.com/article.html

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