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Ecommerce marketing is the universal superset of all digital marketing campaigns. With the goal to drive the target group towards an online shopping website, eCommerce campaigners can employ social media, emails, and Search Engines to various degrees to serve this very purpose. A good eCommerce marketing campaign is an all-encompassing journey that strategies its spend on a step-by-step basis on any, either, or all three forms of online marketing. A good marketing strategy is essentially entrenched in the history of the brand.
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