8 Things to Consider Before Buying Mortgage Leads

When I was a new loan officer, finding a lead company was not easy, I can remember logging onto Yahoo, typing in the search phrase “mortgage leads” and being bombarded with links to lead companies all claiming to have the best leads, and the best deal for me!

But what was the best deal for me? Well, what I was looking for? Taking my time, I began to write down exactly what it was I was looking for. Did I want refis, purchases, or both? Did I want leads from several states or just one? How much could I afford?

Before I invested any money, I decided to do my homework. I went to read the companies’ terms and conditions, spoke with their customer service reps, and asked many questions.

I even read reviews on the web to see what kind of experience other loan officers had with the companies I was considering.
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