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DOES FIXING OLD BROKEN LINKS STILL MATTER IN SEO MARKETING

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Date8/5/2021 11:46:14 AM
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Links pass link signals to your platform. Google uses links for things like page ranking and anchor text. So when they find links, they can give you a rankings boost you want for your website. When a page 404s when these links break and do not connect, when they go to a page that doesn’t work, those link signals don’t have a chance to pass anymore, and that can start hurting your SEO. The link itself may just be bad. It points to a page that doesn’t exist on your website or something similar like this. A weird parameter exists here. Maybe, someone typed it in wrong or oftentimes pages break on your own site.
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