MORE DEPTH INTO UNDERSTANDING HOW SEO WORKS

Remember, a SEO process is one such iterative process that search engines are constantly evaluating which pages are good and which are not for a search query by a user. Expert tip! If you don’t immediately see an increase in ranking, then head back and review the above listed elements to see what further improvements can be made. SEO, or commonly called search engine optimization, is about getting your product, service or message to searches. In practical terms, SEO is the on-going process of improving your website to increase relevancy and drive traffic through organic search engine results. SEO isn’t just about optimizing your website. In fact, SEO can and should involve other disciplines within digital marketing. As we said earlier, organic search results are the ones that are earned through effective SEO, and not gone through the paid process that is advertisements.