The Curse Of Knowledge: Mistakes Marketers Make Who Love The

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Date10/4/2021 5:31:23 AM
We’ve all been there. Improving our jazz standards, understanding the critical change and that high-note under our breaths, just to get 20 exhausting seconds in and be met with the sound of silence.

No one was bouncing out of their seats to figure out that tune that you so carefully practiced. It couldn’t be more obvious. Right?


While you might comprehend that tune inside-out, there’s no guarantee your audience will. In fact, as per research, cognitive bias implies it can feel impossible to understand how someone else can’t see what we believe to be so obvious.

And it’s not because you have an ego or you are some kind of genius, and it’s a natural intellectual phenomenon, otherwise known as ‘the curse of knowledge.’
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