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UNDERSTANDING THE TERM CTR IN MARKETING

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Date11/8/2021 11:26:20 AM
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When users do informational searches you generally tend to see higher CTRs at the beginning of the customer journey. Then, as time passes, a firm sees lower CTRs toward the end of the journey when users are making buying decisions. Again, the firm and your SEO work sees a higher CTR from video content. An email with a video, rather than an email with just content, receives a 96% increase in CTR. Video content averages the highest click through rate of all digital channels. It is smart to consider adding a video or a link to a video in your content to increase your CTR.
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