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How banks can benefit from customized social networks?

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The number of banking customers on social media is rather too big to ignore, making social media a viable marketing channel for the banking industry. Between financial organisations and their consumers, digital communication is becoming an increasingly important method. Potential clients believe social media to be an useful instrument for connecting with the bank.
Consumers nowadays acquire required knowledge and information about services, goods, and financial institutions through digital channels such as Facebook, Twitter, YouTube, Instagram, and other social media platforms.
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