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The four p’s of marketing or elements of the marketing mix can be summed up as putting the right product in the right place at the right time at a fair price.
This may seem like a simple concept but in reality, it involves a lot of work and consideration. It’s crucial to research your product’s market so you can then develop a marketing strategy based on the information you have found.
The 4Ps of the typical marketing mix represent Product, Price, Promotion, and Place.
Although the 4ps are not a new concept they are still one of the most important basics of marketing and address each of the key points in a marketing strategy.
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