Difference Between Digital Selling And Social Selling

Understanding the difference between digital selling and social selling is crucial for leveraging both strategies effectively in today's digital marketplace. While both approaches fall under the broader umbrella of digital marketing, they serve distinct purposes and utilize different channels and tactics to engage and convert customers.
Digital selling refers to the broader concept of using digital technologies and channels to connect with customers, generate leads, and drive sales. It encompasses a wide range of tactics, including email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and more. Digital selling focuses on creating an omnichannel presence to reach customers at various touchpoints throughout their buying journey and providing them with personalized experiences to guide them towards making a purchase.