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New Product Introduction takes a product concept from inception to full-scale production. It is the manufacturing extension of new product development (NPD). 6-Phase approach to NPI Success .This strategic process involves several phases, each requiring meticulous planning and stakeholder oversight. The New product introduction NPI phases typically include concept exploration, prototyping, and product launch. At each phase, a designated stakeholder or team assesses the project's progress, making decisions to advance or review further. This structured approach ensures a streamlined transition from concept to market-ready product, facilitating a successful launch.
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