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Social media marketing is the process of using platforms such as Facebook, Instagram, Twitter, and LinkedIn to engage with audiences, build brand awareness, and encourage business growth. In order to make educated judgments, it enables businesses to target audiences, modify content, have direct customer interactions, and look at performance metrics. Effective social media marketing requires producing interesting content, promoting community interaction, and implementing targeted advertising techniques. By using social media's power, businesses may boost consumer loyalty, become more visible on the platform, and ultimately raise revenue.
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