Brand Consideration

Brand awareness is the first step in any successful digital marketing strategy. If you have a strong brand presence, your customers will become more familiar with your product or service and eventually become regular, long-term customers.

Even With Good Brand Awareness, Customers Still Need Convincing

38.5% of global shoppers claimed that they need to purchase products from the same brand multiple times before they consider themselves ‘loyal’ to the brand.

Even though you may have returning customers they may still be searching for other brands that offer better features, quality, or prices. By employing a funnel-based marketing approach that focuses on every step of the customer journey, you can gradually and seamlessly position yourself as one of the most reliable products or services the market has to offer.