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Off-page SEO can be defined as a process of optimizing a website and its ranking through factors outside the Website’s boundaries. This involves creating link-worthy content, link baiting, social media marketing and brand awareness. Off-page optimization helps improve the ranking of a site and its credibility to the search engine and helps the site to be viewed as authoritative. Off page activities therefore can help a business get more organic traffic and therefore enhance the overall online exposure.
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