Important of pH Balance in Skincare

The skincare industry has increasingly focused on the concept of pH balance. From pH-balanced facial cleansers to serums and moisturizers, there’s a growing emphasis on how products interact with the skin’s natural pH level. The term “pH” stands for “potential of hydrogen” and is a scale that measures how acidic or alkaline a substance is. On a scale from 1 to 14, 7 is neutral, below 7 is acidic, and above 7.