What is Keyword Research and its process

KEYWORD
In today's Digital Era ,whenever we search something online, it's all about Keywords.
Keyword is a word that users type in the search engine and we can also say that Keyword is the word that describes the specific business and search engines like google use this keywords to rank content. So if you want your content to rank on the search engine result page , you need to do Keyword Research becoz it's very important for any business to know what their customers are searching for.

For example
Suppose you are writing a travel blog and your latest post is “Top Places to Visit in Goa” . Now when any user searches for “Best places to visit Goa” or “Goa tourist spots” on google , if you have used the right keyword in your blog , then your blog will appear on the top of the search result.

You can also include “Goa attraction”, “Goa travel guide “ or “Goa Beaches” types of keywords in your blog so that if users search these phrases, the chances of your content ranking high increase