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Data-driven organizations often use the terms “business intelligence” (BI) and “data mining” interchangeably. They are not the same thing.
When brought together, BI and data mining help companies leverage their data to keep a pulse on the constant changes in consumer behavior and preferences. Businesses can make precise predictions about what their consumers want.
The two concepts play distinct roles in the world of big data. We will break down exactly what their roles are, how they are different and how they work in tandem to help businesses operate at a higher level.
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