The Role of Artificial Intelligence in Digital Marketing

Artificial Intelligence (AI) plays a transformative role in digital marketing by automating tasks, analyzing vast amounts of data, and personalizing customer experiences. It enables more efficient ad targeting, predictive analytics, and content optimization, leading to improved customer engagement and higher ROI. AI-driven tools like chatbots, recommendation engines, and sentiment analysis help marketers enhance communication, tailor campaigns, and make data-driven decisions in real-time.
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