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Pricing software is useful for pricing in a B2B context since it helps centralize the pricing methods to maintain better control and compliance with the business’ pricing vision. It assists companies to determine the relation between price changes and demand, customer behavior, competitors and therefore, profits. Using analytics to automate many price-related decisions ensures less human input, faster response formulation, and keeping of competitive edge. This results in better margins, customer satisfaction and more efficient utilization of business in the B2B environment.
https://ima360.com/pricing-software/
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