Third Party Marketing European Union

The European Union (EU) is one of the largest and most diverse investment fund markets in the world. It offers international asset managers unparalleled opportunities to distribute their UCITS* and AIFs across multiple countries. Successfully navigating this market requires an in-depth understanding of local regulations, market trends, and a strategic approach to distribution.

Attractiveness of the European Union Investment Fund Market

International asset managers should not miss the opportunities the EU investment fund market presents. By the end of 2024, the market will exceed total assets under management (AUM) in UCITS and AIFs of €15 tn. This makes the EU a prime market for managers targeting retail and institutional investors. UCITS funds, known for their stringent regulatory standards and cross-border opportunities, represent around €10 tn, while AIFs, which target more professional and institutional investors, hold approximately €5 tn.