Search Engine Marketing

Search Engine Marketing (SEM) is a digital marketing strategy that businesses use to promote products and services through search engines such as Google, Bing, and Yahoo. This includes paid advertisement and search engine optimization (SEO) efforts made to improve a website's presence on the search engine results page (SERP). It is a paid strategy directed to searchers looking for specific terms related to the offerings of a business, thereby giving a competitive advantage in shorter visibility time.