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Search Engine Optimization is the art that helps a website rise above all those pages in search engines such as Google. It can sometimes be meant to include magic tricks like targeted keywords, quality content, and designed website structures.
SEO refers to on-page optimizations such as meta tags or headers and off-page practices like backlinks. It means the search engine is using a user-friendly and mobile-responsive website because that is critical in ranking in the search results. Effective SEO will improve both online visibility and traffic and will create an avenue for the growth of business in the digital space.
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