Korean Flavored Rice Wine Market, Global Outlook and Forecas

Korean Flavored Rice Wine, commonly known as Makgeolli (or Makkoli), is a traditional Korean alcoholic beverage made primarily from rice. This milky, lightly sparkling wine undergoes a fermentation process that gives it a sweet and tangy taste with a slightly creamy texture. Unlike distilled liquors, Makgeolli is brewed using nuruk (a traditional fermentation starter), allowing the yeast and enzymes to convert rice starches into alcohol and organic acids.

Flavored Makgeolli has gained significant popularity worldwide due to its fusion with various fruit and natural flavors, including banana, peach, and other innovative varieties. This modern adaptation enhances its appeal to younger consumers and global markets, making it a rapidly expanding segment in the alcoholic beverage industry.


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Market Size
The global Korean Flavored Rice Wine market was valued at approximately USD 490 million in 2023 and is expected to reach USD 793.36 million by 2032, growing at a compound annual growth rate (CAGR) of 5.50% during the forecast period.

In North America, the market size stood at USD 140.00 million in 2023, projected to grow at a CAGR of 4.71% between 2025 and 2032.

The increasing demand for flavored alcoholic beverages, the growing preference for low-alcohol content drinks, and the rising trend of Korean culture worldwide contribute to this steady growth.